Spirit of Tasmania appoints CHEP Network as new creative agency following a competitive pitch
After a competitive tender process, Spirit of Tasmania has appointed award winning creative agency CHEP Network to deliver a full range of creative services.
CHEP Network commenced work on the account on 1 January 2024, taking on the delivery of Spirit of Tasmania’s brand strategy and creative services for television, print, radio, outdoor and digital advertising, previously delivered by Leo Burnett.
Spirit of Tasmania chief executive officer and managing director Bernard Dwyer said it was the ideal time to review the creative services contract: “We’re entering an exciting time for the company with two new ships on the way which will significantly increase our capacity and elevate the on board experience for our passengers.
“We had a very successful relationship with Leo Burnett for seven years and we sincerely thank them for the fantastic work they delivered during that time.
“With the current arrangement coming to an end, we took the opportunity to explore new creative directions and see which agency was the best fit for us as we enter this exciting growth phase for the company.
“We were incredibly impressed with CHEP’s ability to understand our brand and demonstrate how they would harness the opportunities presented by the arrival of new ships to engage with our existing and prospective audiences.”
CHEP Network is a full service advertising agency with locations in Melbourne, Sydney and Brisbane. Known for combining creativity, media and technology, the CHEP team will build on the already successful ‘Be a Spirited Traveller’ concept that has been central to Spirit of Tasmania’s creative strategy for the past seven years.
Lee Leggett, chief executive officer of CHEP Network said they were thrilled to begin their journey with the fantastic team at Spirit of Tasmania: “Travelling on the brand new ships across the Bass Strait is going to be a genuinely unique experience. We’re looking forward to partnering with everyone at Spirit of Tasmania to create work that’s equally special.”
33 Comments
Huge win. Well done CHEP, this is one for the highlights reel!
All the haters writing them off, this one shows you can’t count this agency out.
Up only from here.
@CHEP are BACK,
Very defensive comment.
Which haters? So much Paranoia.
Just be gracious, yeah?
A huge coup for the mighty CHEP.
Plane sailing to those awards season from here.
This is an ambitious brand that wants to push the work.
What a coup.
Why did you take away the pokies on board they weren’t hurting anyone. bring them back please
Great that they did get rid of them , the most anti social pathetic form of gambling ever invented, stop being a loser & spend yr money more wisely, because u never win on those things
On which client leaves Leo Burnett next? Honda flew the coop recently, and did whiteGREY just do a campaign for Red Rooster? Looks like clients (and employees alike) are sprinting out the door…
Hey CHEP people!
They’ve won one client and now the agency to watch again?
Hopefully they have more grey matter between their ears and will introduce safety , security and comfort for animals
CHEP hasn’t done anything great for a while and this client is notorious for bland work. Good match.
Can’t wait to see the award winning work this client will bring. Congrats
One of the most sought after creative clients in Australia. Everyone was chasing this account, but CHEP brings home the bacon!
what’s with the hectic sarcasm about CHEP here? This just seems particularly turbo, even for CB. And I come here for the Thinkerbell chat.
Who hurt you brother / sister? Leo’s have been cleaning up at every award show for the past few years and are all-round amazingly nice humans to deal with. They just quietly get on with things. Plus they pay people on time, which as a supplier speaks monumentally about their ethics compared to a lot of other agencies who treat suppliers like banks. 7 years is a good tenure, long enough to know if the client reflects their values or not.
What a low comment to make. No need taking bets on what type of person you are.
It’s not personal… accounts and employees leaving the agency is just actual facts? So who really cares about “what type of person” laid out the facts?
I think whoever made the comment was definitely trying to kick an agency when it’s down. No other reason.
“Looks like clients (and employees alike) are sprinting out the door…’ says it all. That is personal.
Slow-boat, meet slow-boat.
these comments are making me sea sick
Hi Dumpcan
Spend enough time in this industry and we all end up attending the same birthday parties, leaving does, weddings, divorce parties and even funerals. Unless you’re that person.
Spend enough time in this industry and you start to realise that the only people invited to these birthday parties, leaving do’s, weddings and divorce parties, are the ones who continue to perpetuate the toxic culture of our industry. They stay silent or criticise when others speak out, they’re offended by open dialogue, they’re instantly defensive without considering facts & they are complicit in allowing bad behaviour to not only be tolerated but championed. Spend enough time and you realise you don’t want to be a part of it.
Will gladly attend the funeral but think I’d rather skip the rest
Tell us more about how cliquey and protective advertising circles are when it comes to hiding bad behaviour
I’m sad that was your experience. Mine is very different. Now if you could, please kindly find another barn to burn.
I certainly never witnessed any of the ‘cliquey and protective advertising circles’ or bad behaviour you mentioned. Maybe I joined the industry in a different era (late 00’s). But I certainly made great friends, whose weddings I’ve been to, whose children have grown up with mine. Nothing cliquey about it, just people who like each other. Maybe the industry is toxic as you say, and we all suffer some kind of trauma bond, but I’ve met far more good people in advertising than bad.
And far more good people in advertising than outside of it.
We had that account for a while.
Ran ads that booked the ship out for months.
Nice client, happy relationship. And I seem to remember we won awards for the work too.
Good luck to CHEP, make something of it now. The client deserves good work.
The new ‘Be a Spirited Traveller’ work is the Leo Burnett strategy so wondering if CHEP are getting paid for their strategic counsel???
Sounds like LB strategists have a lot of time on their hands to craft gentle provocations for the comments sections now… also hasn’t that whole team been replaced by a new “leader” over the last year and a half?
what’s going on at leo burnett though.
@LB strategy, nobody cares mate.