Spiller lures former BMW Films co-creator Bruce Bildsten back to Fallon USA for Cadillac task

After running his own agency for the past five years, Bruce Bildsten (left) is rejoining Fallon USA at the beginning of next month to assume creative leadership of the newly acquired Cadillac account.  

Bildsten, who left Fallon to start Brew with former Fallon connection planner, Michelle Fitzgerald, is best known for his co-creative leadership of the groundbreaking BMW Films which won the Cyber Grand Prix and the first ever Titanium Lion for innovation at Cannes in 2002. He has also won two Emmy Awards for work he created for PBS, and countless other awards including the top awards at The Clios and The One Show.

Having had great success in strengthening Fallon’s creative ranks over the past 12 months, the agency’s expat Australian chief creative officer, Darren Spiller (left), believes adding a creative of Bildsten’s caliber will give the department significant depth: “Bruce is a true craftsman with impeccable creative standards and a body of work that anyone would be proud to own.  Additionally, his auto experience and passion for cars is obviously going to be a huge asset to both Fallon and Cadillac going forward. I’m anxious to begin working with him.”

“The last five years with Brew have been an extraordinary experience for me,” said Bildsten. “But this was an opportunity to lead an iconic brand in a category I love. I look forward to working with Darren and the entire staff at Fallon to do brilliant work for Cadillac and continue the strong momentum at this great creative agency.”