Spikes Asia 2021: CHE Proximity named APAC Agency of the Year; Australia scores 10 Grand Prix led by Saatchi & Saatchi Melbourne with four

The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. Australia has scored 10 Grand Prix Awards, led by Saatchi & Saatchi Melbourne’s ‘Donation Dollar’ campaign for The Royal Australian Mint scoring Grand Prix in Design, Direct, Industry Craft and Outdoor. CHE Proximity Melbourne has been named Asia Pacific Agency of the Year, whilst Saatchi & Saatchi Melbourne has nabbed second place.

CHE Proximity Melbourne has taken the Grand Prix in Creative Effectiveness for NRMA ‘NRMA Safety Hub’; TBWA\Sydney has won the Media Grand Prix for Tourism New Zealand ‘PLAY NZ’; SDWM Melbourne has taken the Music Grand Prix for Spinifex Gum ‘Dream Baby Dream’; opr and Ogilvy Sydney have won the PR Grand Prix for KFC ‘Michelin Impossible’; VMLY&R Melbourne has been awarded the Radio & Audio Grand Prix for its ‘Float Like a Dodd’ campaign for Defense Force Recruitment and Special Group New Zealand and Sydney have scored the Integrated Grand Prix for its ‘Good Morning World’ campaign for Tourism New Zealand.

Australia has taken the most Grands Prix, followed by Japan with four and Thailand with three.

Says Piyush Pandey, chief creative officer, worldwide and executive chairman, Ogilvy, India, and jury president of this year’s Film, Print & Publishing and Radio & Audio juries: “Good work stands out in good times and bad. I am glad that the jury had enough work to choose from, despite the difficulties that the world faced in 2020. Congratulations to all the worthy winners.”

Says Philip Thomas, chairman, Spikes Asia: “It’s been fantastic to see such a breadth of work awarded across this creatively diverse region, and the release of The Spikes Asia Creativity Report means that we can now really start to analyse and interrogate the work to understand APACs industry landscape. Well done to all the winners – they have played their part in setting the benchmark in creative excellence.”

This year’s Grand Prix winners are:

Brand Experience and Activation: 

From 377 entries received, 46 Spikes were awarded: 5 Gold Spikes, 10 Silver, 30 Bronze and the Grand Prix that went to ‘Stay Home Miles Exchange’, Thai Airways, Wunderman Thompson Bangkok, Thailand.

Creative eCommerce:

From 50 entries, 7 Spikes were awarded: 1 Gold Spike, 2 Silver, 3 Bronze and the Grand Prix that went to ‘Publicly Traded’, Lifestyles, FCB/SIX NY, USA.

Creative Effectiveness:

From 24 entries, 2 Spikes were awarded: 1 Creative Effectiveness Spike and the Grand Prix that went to ‘Safety Hub’, NRMA, CHE Proximity, Melbourne, Australia.

Creative Strategy:

From 87 entries, 8 Spikes were awarded: 1 Gold Spike, 3 Silver, 3 Bronze and the Grand Prix that went to ‘Project Free Period’, Johnson & Johnson, DDB Mudra, Mumbai, India.

Design:

From 150 entries received, 14 Spikes were awarded: 3 Gold Spikes, 4 Silver, 6 Bronze and the Grand Prix that went to ‘Donation Dollar’, The Royal Australian Mint, Saatchi & Saatchi, Melbourne, Australia.

Digital: 

From 339 entries received, 28 Spikes were awarded: 4 Gold Spikes, 7 Silver, 16 Bronze and the Grand Prix that went to ‘“The Ocean: Future Masterpieces” Exhibition’, Yokohama Hakkeijima Inc., Dentsu Live Inc., Tokyo / Dentsu Inc., Tokyo / Dentsu Digital Inc., Tokyo.

Digital Craft:

From 66 entries received, 5 Spikes were awarded: 1 Silver Spike, 3 Bronze and the Grand Prix that went to ‘“The Ocean: Future Masterpieces” Exhibition’, Yokohama Hakkeijima Inc., Dentsu Live Inc., Tokyo / Dentsu Inc., Tokyo / Dentsu Digital Inc., Tokyo.

Direct:

From 221 entries received, 19 Spikes were awarded:  3 Gold Spikes, 5 Silver, 10 Bronze and the Grand Prix that went  to ‘Donation Dollar’, The Royal Australian Mint, Saatchi & Saatchi, Melbourne, Australia.

Entertainment:

From 108 entries received, 9 Spikes were awarded: 2 Gold Spikes, 3 Silver, 3 Bronze and the Grand Prix that went to ‘Land of Lightbulbs’, Petronas, Directors Think Tank, Petaling Jaya / Ensemble Worldwide, Petaling Jaya, Malaysia.

Film:

From 372 entries received, 16 Spikes were awarded: 1 Gold Spike, 7 Silver, 7 Bronze and the Grand Prix that went to ‘Shop Unfriend’, Central Department Store, Wolf Bangkok, Thailand.

Film Craft:

From 227 entries received, 27 Spikes were awarded: 2 Gold Spikes, 8 Silver, 17 Bronze. No Grand Prix was awarded.

Glass – The Award for Change:

From 20 entries received the Grand Prix was presented to ‘Times Out & Proud Classifieds’, The Times of India, FCB India, Delhi, India.

Healthcare:

From 146 entries received, 15 Spikes were awarded: 1 Gold Spike, 6 Silver, 7 Bronze and the Grand Prix that went to ‘Play’, Spark, Spark New Zealand, Auckland / Colenso BBDO, Auckland, New Zealand.

Industry Craft:

From 90 entries received, 8 Spikes were awarded: 1 Gold Spike, 3 Silver, 3 Bronze and the Grand Prix that went to ‘Donation Dollar Coin (Small Scale Ambient/Outdoor)’, The Royal Australian Mint, Saatchi & Saatchi Melbourne, Australia.

Innovation:

From 8 entries received, 2 Spikes were awarded:  1 Innovation Spike and the Grand Prix that went to ‘Avatar Robot Cafe’, Ory Laboratory, ADK Creative One, Tokyo, Japan.

Integrated:

From 35 entries received, 3 Spikes were awarded: 2 Bronze and the Grand Prix that went to ‘Good Morning World’, Tourism New Zealand, Special Group, Auckland / Special Group, Sydney, New Zealand / Australia.

Media: 

From 228 entries received, 23 Spikes were awarded: 5 Gold Spikes, 6 Silver, 11 Bronze and the Grand Prix that went to ‘PLAY NZ’, Tourism New Zealand, TBWA\Sydney, Australia.

Mobile:

From 95 entries received, 9 Spikes were awarded: 2 Gold Spikes, 2 Silver, 4 Bronze and the Grand Prix that went to ‘Stay Home Miles Exchange’, Thai Airways, Wunderman Thompson Bangkok, Thailand.

Music:

From 44 entries received, 6 Spikes were awarded: 2 Silver Spikes, 3 Bronze and the Grand Prix that went to ‘Dream Baby Dream’, Spinifex Gum, SDWM Melbourne, Australia.

Outdoor:

From 162 entries received, 12 Spikes were awarded: 1 Gold Spike, 4 Silver, 6 Bronze and the Grand Prix that went to ‘Donation Dollar’, The Royal Australian Mint, Saatchi & Saatchi, Melbourne, Australia.

PR:

From 219 entries received, 24 Spikes were awarded: 4 Gold Spikes, 10 Silver, 9 Bronze and the Grand Prix that went to ‘Michelin Impossible’, KFC, Ogilvy Australia, Sydney, OPR Agency, Sydney, Australia.

Print & Publishing:

From 76 entries received, 3 Spikes were awarded: 1 Silver Spike, 1 Bronze and the Grand Prix that went to ‘Language Sanctuary – Ad Space For Protecting Endangered Language’, Okinawa Times, Dentsu Inc., Tokyo, Japan.

Radio & Audio:

From 79 entries received, 5 Spikes were awarded: 2 Silver Spikes, 2 Bronze and the Grand Prix that went to ‘Float Like a Dodo’, Defence Force Recruitment, VMLY&R, Melbourne, Australia.

The Grand Prix for Good was honoured to ‘NZAF – Sperm Positive’, New Zealand Aids Foundation, DDB New Zealand, Auckland, New Zealand.

Spikes Asia Special Awards were given as follows:

Network of the Year:

1. Dentsu
2. BBDO Worldwide
3. Ogilvy

Independent Agency of the Year: 

1. Special Group, Auckland, New Zealand
2. Special Group, Sydney, Australia
3. Thinkerbell, Melbourne, Australia

Asia Pacific Agency of the Year:

1. CHE Proximity, Melbourne, Australia
2. Saatchi & Saatchi, Melbourne, Australia
3. Dentsu Inc., Tokyo, Japan

Media Network of the Year:

1. Mindshare
2. UM
3. Mediacom

Spikes Palm:

1. Factory01, Thailand
2. Sweetshop, New Zealand
3. Revolver, Australia

Country Agency of the Year:

CHE Proximity, Melbourne, Australia
Ogilvy Hong Kong, Hong Kong SAR
Dentsu Webchutney, Mumbai, India 
Dentsu Inc., Tokyo, Japan
Grey Malaysia, Petaling Jaya, Malaysia
DDB New Zealand, Auckland, New Zealand
Ogilvy Singapore
Ogilvy Taiwan, Taipei City, Taiwan
Wunderman Thompson Bangkok, Thailand