SPC Ardmona appoints Leo Burnett Melbourne as new creative agency partner for multiple brands

SPC Ardmona has appointed Leo Burnett Melbourne as its new creative agency on the SPC, IXL and Taylor’s brands. The agency will be responsible for all integrated communications and will begin work on the account immediately. Previously, Ogilvy handled the account.

Says Bronwyn Powell, marketing and innovation director, SPC Ardmona: “We have an ambitious agenda for our company and our brands. It’s a very exciting time, and we need a strong, innovative creative partner to help us deliver. Leo Burnett is an excellent fit with our business, both in terms of culture and capabilities.”

Says Melinda Geertz, CEO Leo Burnett Melbourne: “This is a business we feel passionate about. These are iconic brands that are supporting hundreds of farmers here in Victoria, and the client has so much determination to innovate and grow. We are delighted to have the opportunity to partner with them.”

SPC Ardmona is wholly owned by Coca-Cola Amatil and has been a key employer in the Goulburn Valley region for nearly a century.