Spark New Zealand launches new ‘What A Time To Be Into It’ brand platform via Colenso BBDO
March 12 2025, 10:49 am | | No Comments
Spark New Zealand has launched its new platform titled ‘What A Time To Be Into It’ via Colenso BBDO, designed to help Kiwis dive deeper into their favourite entertainment with upgraded mobile plans.
The campaign highlights how mobile phones have become the go-to hub for entertainment – whether it’s streaming, gaming, or music. Featuring hand-drawn anime, gaming-inspired visuals, and 90s New Zealand splatter references, the ads celebrate the diverse ways people consume content on their phones.
The campaign has launched across TV, OLV, cinema, social and OOH.
Client: Spark
Creative Agency: Colenso BBDO
Production Partners: Unlisted, Franklin Rd, Scholar
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