Southern Cross Travel Insurance appoints trans-Tasman agency partners Quantum Jump Sydney + This is Flow; retains Sedgwick Communications

Following a competitive pitch for media, Southern Cross Travel Insurance (SCTI) has finalised its agency village, with three Sydney-based agencies to lead its advertising, PR and media strategy across Australia and New Zealand, marking a significant step in its trans-Tasman growth ambitions.

Creative duties in Australia will be handled by strategic marketing agency Quantum Jump Sydney, a NZ-founded agency which recently expanded to Australia, known for its award-winning work in data-driven creative, CRM and loyalty.

The media account was won by This is Flow across both Australia and New Zealand markets. The Sydney-based independent agency, celebrated for its culture, innovative planning tools and results-driven approach, will lead all media planning and buying activity from traditional through to performance.

Sydney-based PR and communications agency Sedgwick Communications has continued its longstanding partnership with the travel insurer and retained its Australian PR account – a testament to the agency’s deep understanding of the SCTI brand, proven track record, and commitment to delivering outstanding communications.

Says Jess Strange, Chief Customer Officer at SCTI: “We’re excited to announce our new agency village and our partnerships with This Is Flow, Quantum Jump Sydney and Sedgwick Communications, particularly as we accelerate our growth in the Australian market. All our agencies bring deep digital expertise and a strong focus on performance, which aligns perfectly with our customer-first philosophy.

“We loved Flow’s transparent, real time media approach, QJ’s collaborative approach to creative ideation, and their focus on our success. Both agencies’ Kiwi connections are a bonus, but it’s their understanding of the Australian landscape that makes them ideal partners for this next chapter”.

Says Jimmy Hyett, CEO of This Is Flow: “SCTI is the kind of brand we love to work with – ambitious, customer-centric and ready to push boundaries. Our mission is all about delivering a state of growth for our clients, and with SCTI, we have a chance to bring this to life across both countries, creating work that not only performs, but genuinely connects with travellers.”

Says Rachel Wintle, GM for Quantum Jump Sydney: “Quantum Jump is built on heavy-duty thinking and creative magic. Our expertise in driving return on customer has delivered real commercial impact in New Zealand, and we’re thrilled to partner with This is Flow and Sedgwick Communications to support SCTI in Australia. SCTI is a brand with purpose and ambition – we’re proud to be part of the journey and excited to grow the brand in Australia.”

Says Laura Sedgwick, Managing Director at Sedgwick Communications: “We’re proud of the depth of our partnership with SCTI, built over years of working closely together to grow the brand. As SCTI continues to pursue ambitious growth plans, we’re excited to help drive that journey, delivering sharp, strategic communications that connect with travellers and support the business at every step.”

With the new agency village now onboard, SCTI is poised to deepen its engagement with Australian travellers while continuing to lead in New Zealand. The appointments signal a new era of creativity, strategy and impact for the trusted Kiwi travel insurer.

Pictured (L-R): Ben Goodale (Quantum Jump); Jess Strange (Southern Cross Travel Insurance); Laura Sedgwick (Sedgwick Communications); Rachel Winkle (Quantum Jump); Jimmy Hyett (This Is Flow)

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