Soul+Wolf + PKF Digital’s IRONMAN 4×4 wins Best Retail Project at 2025 iTnews Benchmark Awards

IRONMAN 4X4, a global leader in off-road vehicle solutions, has won the 2025 iTnews Benchmark Award for Best Retail Project. The award recognises Australiaʼs most innovative digital transformations across government, industry, and public sectors.

The digital transformation, delivered in collaboration with the award-winning Shopify Plus partner agency, Soul+Wolf and Netsuite Implementor, PKF Digital, has redefined how IRONMAN 4×4 conducts business across the globe – powered by a robust, enterprise-grade Shopify Plus integration with Oracle NetSuite.

The Challenge: Outdated Systems Holding Back Global Growth

Founded in 1958 in Melbourne, IRONMAN 4×4 has evolved into a world leader in 4×4 parts & accessories, serving everyone from casual adventurers to military organisations across six continents. With the rising demand for off-road vehicles and legacy systems limiting their current growth, the brand needed a modernised, scalable digital solution to enhance both B2C and B2B operations.

“The project goals were clear: to digitally transform IRONMAN 4X4. Improve operational efficiency and enhance customer experience for both B2C and B2B,” says Marco Rosano, Co-Founder and Managing Director of Soul+Wolf.

The Solution: A Next-Generation Shopify Plus & NetSuite Integration

To solve IRONMAN 4X4ʼs challenges, Soul+Wolf designed and delivered two Shopify Plus migrations together with a robust, enterprise-grade Shopify Plus and Oracle NetSuite integration, specifically built to handle their complex and demanding NetSuite requirements, which were implemented in parallel by PKF Digital. Key features include:

• • Custom B2B Ordering Platform: Bulk ordering, account management, and automated warranty claims, streamlining partner transactions.
• • Global Expansion Readiness: Launched stores in Australia, the USA, and Thailand, tailored for specific markets while maintaining brand consistency.
• • Seamless ERP Integration: Shopify Plus now syncs in real-time with Oracle NetSuite, automating product creation and management, inventory, distributor and customer accounts, pricing, ordering and fulfillment updates, as well as financial management for three different countries, each with their own subtle ways of operating.

Measurable Success: Increased Orders, Efficiency, and Visibility

Two months post-launch, IRONMAN 4X4 saw:

• • +20% Increase in B2B Orders: Wholesale clients embraced the streamlined ordering process.
• • +23% Increase in Search Visibility: SEO optimisations drove record organic traffic.
• • +30% of Orders Now Fully Automated: Reducing customer service costs and supply chain inefficiencies.

But beyond the numbers, this 18-month, multi-country project delivered one of the largest NetSuite-Shopify integrations on record—bringing automation, scalability, and efficiency to an industry that has long relied on outdated systems.

As IRONMAN 4×4 Chief Information Officer, Fabian Wolf puts it: “I usually say that I’m not a technology guy, I’m a business guy doing technology. And that’s the important thing—we’re here to create better business and better ways for companies to operate. With a great team and a shared vision, we managed to truly transform the way IRONMAN 4×4 operates.”

By embracing cutting-edge digital solutions, IRONMAN 4X4 has set a new benchmark for whatʼs possible in the off-road and automotive industry—proving that even the most ʻold schoolʼ industries can evolve to meet the needs of the modern consumer.

[Event] Shopify Unlimited: Enterprise Solutions for NetSuite Users

Many enterprise merchants running NetSuite, share a common misconception that their intricate business processes are beyond Shopifyʼs capability.

For enterprise merchants running NetSuite and contemplating the move to Shopify Plus, Soul+Wolf is hosting a free event to help. Join Soul+Wolf and Shopify at Shopify Unlimited: Enterprise Solutions for NetSuite Users, on May 15, 2025 at QT Melbourne.

With lunch and refreshments provided, the award-winning team will be diving into the limitless possibilities of Shopify Plus and how it can power even the most complex NetSuite setups. Only 10 spots are available for this intimate, detail-packed event.

LINK TO APPLY: https://events.humanitix.com/shopify-unlimited-enterprise-solutions-for-netsuite-users

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