Sorbent needs 10,000 more to sing ‘Walking on Sunshine’ to reach $150k target for Daffodil Day

UPDATED: The Sorbent Sing for Daffodil Day campaign is in fourth gear with Sorbent vowing to donate $150,000 to Cancer Council if 50,000 people sing Katrina and the Waves classic hit, ‘Walking on Sunshine’ by the end of August.

The Daffodil Day campaign, via Creative Activation (CSM), Melbourne, which is now in its fourth week has reached 40,000 singers, needing an additional 10,000 to reach its target. Daffodil Day is this Friday, 27 August.

AFL teams Essendon and Brisbane threw their weight behind the campaignon the weekend, with a mass quarter-time sing along which saw the crowdrise to their feet and sing in the stadium bleachers.

Australiansof all singing talents are being urged to get behind the cause bysubmitting their best rendition of the Katrina and the Waves classic,’Walking on Sunshine’ to www.sorbent.net/daffodilday. Sorbent Sing for Daffodil Day is a special fundraising campaign created by Sorbent, an established Daffodil Day partner.

You can check out some of the videos already uploaded here

Singers can show off their vocal chords online or in person with chorusscouts setting up at shopping centres in Victoria, New South Wales andQueensland, in search for vocal Daffodil Day supporters.

Ifthe chorus line reaches 50,000 people before the end of August, Sorbentwill increase its donation total to $150,000 to Cancer CouncilAustralia.

“Sorbent Sing for Daffodil Day is a way forAustralians to show their support for an incredibly worthy cause andspread the message of hope represented by Daffodil Day,” says DrewLette, Sorbent marketing manager of SCA Hygiene Australasia.

“Bysimply downloading the song from the website for free and spending afew minutes performing their best „hairbrush in the mirror? performanceof Walking on Sunshine, Australians can do their part to help increasefunding for vital cancer research, education and prevention programs,”says Lette.

The money raised through Daffodil Day, whichaverages $8 million annually, has played an important role in helpingto improve the survival rate for many common cancers by more than 30per cent over the past two decades. Despite this, one in two peoplewill be diagnosed with cancer by the age of 85.

“Funds raisedthrough initiatives like Daffodil Day are vital in helping to make adifference in the fight against cancer,” said Cancer CouncilAustralia’s director of marketing and corporate partnerships, KarenArmstrong.

“We encourage all Australians to get involved withDaffodil Day – through exciting campaigns like Sorbent Sing forDaffodil Day, and buy a daffodil pin, some fresh daffodils or just makea donation to help raise much-needed funds for patient and familyservices for cancer sufferers,” Ms Armstrong said.

This year isSorbent’s fourth year of partnering with Cancer Council and will seeits contribution to Daffodil Day total well over half a million dollars.

Inaddition to the national Sorbent Sing for Daffodil Day campaign,Sorbent has also released its annual range of limited edition DaffodilDay products featuring the daffodil – the international symbol of hopeto those affected by cancer – to assist its 2010 Daffodil Dayfundraising and awareness efforts.

For more information on Daffodil Day, visit www.daffodilday.com.au where you can order your Daffodil Day merchandise, make a donation and register to volunteer.

Creative Agency: Creative Activation (CSM), Melbourne

PR Agency: Wrights PR