Sorbent appoints Sunday Gravy as new agency

Following a competitive pitch, Sorbent has appointed independent agency Sunday Gravy to ensure more Aussies reach for its range.

Sorbent is iconic when it comes to Aussie bums, providing the highest quality toilet tissue products since 1952. Renowned for its softness and reliability, Sorbent’s legacy is woven into the daily routines of countless families, serving as a nostalgic reminder that sometimes, the simplest conveniences hold the greatest significance.

Says Victoria Panayiotou, Marketing Manager, Sorbent: “We see in Sunday Gravy the perfect partner to elevate our brand in a way that’s both creatively fresh and true to our longstanding commitment to delivering an emotionally led story around our key strengths.”

Says Anna Camuglia, General Manager, Sunday Gravy: “Sorbent chose Sunday Gravy because they saw in us the same values that have kept their brand beloved for generations—an unwavering dedication to creating genuine moments of comfort, with a dash of unexpected creativity.

The appointment is effective immediately.