Songtradr, the world’s largest B2B music licensing marketplace, has announced that they have acquired Song Zu, the most awarded music and sound design company in the Australia and Asia Pacific region, with post-production studios in Sydney and Singapore.
Song Zu will continue working with its slate of clients as usual, while enhancing its services with Songtradr’s technology and product offering. Content creation continues to rapidly expand with brands requiring more music than ever. Equally, the creation and supply of new music is booming and Songtradr’s technologies connect these two marketplaces.
“Song Zu is the region’s leading custom music composition house and has such a rich history.” said Paul Wiltshire (pictured above right), CEO of Songtradr. “As we continue to expand into the APAC region, Song Zu is a natural fit and greatly complements our global music ecosystem.”
With an unparalleled reputation for creative problem solving, Song Zu works with renowned brands and media businesses from around the world including Netflix, Google, Woolworths, Coca-Cola, Telstra, Qantas,Tiger Beer, Samsung, and Singapore Airlines among others. They have repeatedly received international recognition for their work, garnering top awards such as Gold Clios, Cannes Gold Lions, AWARD Awards, London International Awards (LIA) for Music and Sound Design Company of the Year, and more.
Song Zu will form part of Songtradr’s recently launched platform, ‘Vinyl by Songtradr,’ alongside acquired companies, Big Sync Music and Cuesongs. ‘Vinyl by Songtradr’ is a tech-enhanced, human curated platform that gives users direct access to creative talent, commercial music licensing, as well as pre-cleared music, sonic branding, custom composition and more.
“We are thrilled to be joining the Songtradr family, expanding our product offering and increasing our global footprint. From our very first conversation with the Songtradr team, it just felt like the right fit for us and our clients,” said Ian Lew (pictured above left), Managing Director and Partner of Song Zu.
“Bespoke music will always be at the heart of what we do,” said Ramesh Sathiah, Creative Director of Song Zu. “But having the resources of the Songtradr platform as well as the music licencing power of Big Sync, allows us to offer creative solutions with no boundaries.”