Some things just go together in CUB’s new ‘Woody & Cola’ campaign via TBWA\Melbourne
Australia’s favourite oak-matured bourbon whisky, Woodstock Bourbon, has released its new ‘Woody & Cola’ campaign via TBWA\Melbourne, highlighting that some things just go better together.
Set to the well-known ‘Escape’ (The Pina Colada Song), the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different, yet completely complimentary at the same time – much like Woodstock’s smooth oak-aged, blended Kentucky bourbon with sweet refreshing cola.
Following their journey, Woody & Cola go around doing what best mates do, having fun, exploring the unexpected and showcasing the true bonds of friendship between Aussie Woodstock drinkers.
Says Michael Ritoli, general manager CUB Premium Beverages at Carlton & United Breweries: “It’s great to see some fun being injected back into the bourbon category and into the Woodstock brand.
“We all have a mate who’s either like Woody or like Cola, and you’re always guaranteed to have a laugh when you get together with them.”
The new integrated campaign launches across TV, social and radio.
Says Matt Stoddart, group creative director at TBWA Melbourne: “I’ve always loved a Woody & Cola, so bringing the brand’s next chapter to life has been a heap of fun.”
So, “If you like Woody & Cola”…well, you get the idea!
Special shout out to Rupert Holmes (Escape singer-songwriter) for lending out his famous tune and becoming Woodstock Bourbon & Cola’s newest fan.
Client: Carlton & United Breweries Premium Beverages
GM CUB Premium Beverages at Carlton & United Breweries: Michael Ritoli
General Manager – Marketing: Brian Phan
Head of Portfolio, RTDs & Spirits: Ben Eyles
Brand Manager Dark RTD & Spirits: Rob Marsh
Assistant Brand Manager (Dark RTDs / Spirits): Lauren Alford
CUB Creative Consultant: Nick Worthington
Head of Insights & Capability: Sarah Wilcox
Consumer Insights Manager: Johanna Isaacs
CUB Marketing communications Agency: CUBHOUSE
Creative Agency: TBWA|Melbourne
Media Agency: PHD
Production Company: Guilty
Director: Tony Rogers
EP: Jason Byrne
Producer: Victoria Schaw
Colorist: Martin Greer
Offline: Tim Parrington
Audio: Paul Shanahan/Final Sound
44 Comments
…is good
This is so bad.
I think I’m done with this industry.
Was the work ever good or was it just beer goggles from when we were able to work from the pub?
Bring back Pamela Anderson I reckon.
https://www.youtube.com/watch?v=uLDpsEl5ObU
Woodstocks and police cells
It seems it’s making big news that Bourbon and Coke go together. Isn’t that quite well known?
Why would you take a song that people only know because the specific alcoholic beverage named in the chorus, and change it to another drink that doesn’t have the same ring to it?
What the…
They just completely destroyed that famous tune. Terrible.
I actually think using the Pina Colada song is inspired but this falls flat because of the lyric writing. It’s something you’d probably need to draft a hundred times to get right. However no creative credits so maybe the reason is client fiddling rather than lack of craft from the creatives.
Exquisitely amateurish.
A bit of fun I reckon. Doesn’t need overthinking.
Just a bit of fun, punters will love it…. Woody and Cola what a duo
What are the real names of Woody and Cola?
If you can’t see that this treatment is on purpose, then you probably shouldn’t be in the industry. I also now can’t get the bloody thing out of my head.
Cricket one made me smile 🙂
Haven’t heard much from Woodstock in a while. Definitely more enjoyable than Jim Beams I’m Eugene Ad. And that song…well never liked Pina Coladas anyway.
Watching this gave me Omicron.
Great spots. Why all the hate? You sad, angry, jealous people.
Creatives received a brief, sold an idea, employed people to make it – actors, production company etc. It will help sell the product, job done. Next brief thanks.
Just a bit of fun. And by fun I mean terrible work. Because I love utter crap.
but personally ads with bad singing just grate on me something fierce. They’re funny once, but god save the people who have to watch them more than once.
‘Real men of genius’ was so damn good because it wasn’t ear pain to listen to.
That song is about a drink made with white rum.
A competitor.
people ticking boxes with work like this is what has destroyed our industry creatively.
Not complaining.
We deserved it.
But if you think these spots are great simply because creatives got a brief and sold an idea, and will help sell product for simply existing… then I honestly hope you stay in our industry. All power to you. Speak louder. Applauding the bare minimum makes life easier for us all.
Love me a fackin’ Woody at 20 to 8 in the fackin’ mornin’
A creative consultant for CUB?
Surely the Nick Worthington credited on this is not the same Nick Worthington?
Feels like the kind of idea kids on a school camp would come up with, asked to do a media project.
Everyone on the camp would laugh at first then it would fall flat.
‘Crack a Woody’ was a great line with the grubby factor that identified with the market- and was a rare brand property – so why wouldn’t you build some sort of brand continuity into on-going work?
Because it’s puerile. Works well for 14 year olds too. Maybe they’re after a ,ore ‘sofisticated’ crowd.
‘the campaign introduces characters ‘Woody’ and ‘Cola’, who are completely different’
Yeah, that really doesn’t come across at all.
Hey @jay says, it’s Jay here again, Jay Hynes. And you?
Ticking boxes? Nah. The great thing about creativity is there’s no right or wrong. I think they’re great little spots. And not because an idea was sold in by creatives etc. I like the song, the casting, the way it was shot. And I reckon it would have been a tough brief.
There’s no way our industry is destroyed, but if that’s what you think, good for you. I don’t think I’m applauding the bare minimum at all. I’m applauding the bigger picture of creativity. Someone, or a team, started with a blank page and it resulted in this being real, being made.
I think, if anything, shit canning work anonymously from the cheap seats is what has the potential to destroy our industry. We should be celebrating creatives and creativity, whether the work is to our taste or not.
If you want to applaud creativity for creativity’s sake, go to an art gallery. There’s no right or wrong there.
This is advertising.
Well, it definitely drove me to drink. So maybe it does work?
And we have a new winner. This has to be the lowest ebb in alcohol advertising in Australia’s history. I guess it is rubbish New Zealand “bourbon” so creative reflecting product so maybe it fits.
This will need to be chalked up as Independent Distilers or Asahi work vs CUB. No one at CUB would put their name to this.
spoof.
Maybe I’m an idiot but where does it make the point that the ‘Woody’ and ‘Cola’ characters are ‘completely different’? Different t-shirts?
Like it. Now i’m thinking Woody and Cola at the bottle shop.
If they have to wear TShirts to get the gag, that’s gotta be a fail !!
So the two guys cast in it , don’t get a mention in the credits 😅🤣🤣 are they ashamed of it 🤔 maybe they should be as it is totally fake off key and very very cringe worthy 😬
Too many negative comments here. If you can’t see that the haphazard lyrics and sub-standard singing aren’t part of the appeal to the everyday bloke who drinks Woodstock, then you shouldn’t be working in advertising. Target audience, anyone? And honestly, it’s a bit of light hearted fun, just the way the typical Aussie larrikin persona is. It works for that demographic.
Find yourself a new job if you don’t get it.
My point of view: after a few drinks of woody & cola, don’t you just sing whatever words come to mind instead of the actual lyrics?
Brilliant 😂
Who is the actor playing Woody? Have seen him is a show before but can’t remember where.
The best ad I’ve seen in years. Hysterical.
I can’t wait for the overs in the Sydney test to end so I can see it and laugh. Again and again 😂😂😂
I don’t want to drink it but the song you have to admit is hilarious 😂
Love this ad , made me laugh and laugh