Soccer sensation Mary Fowler fronts Samsung’s new Galaxy AI campaign via CHEP Network

Samsung Electronics Co., Ltd. has unveiled a new campaign developed by CHEP Network, following the appointment of Australian soccer sensation Mary Fowler as the latest member of Team Galaxy.

The campaign aims to showcase the how Galaxy AI empowers smartphones users with, across the areas of personalisation, communication and creativity through the ‘day-in-a-life’ of one of its very own, Mary Fowler.

Directed by Ollie Ritchie, the 30 second film portrays Galaxy AI in the hands of Mary Fowler becoming “Mary AI”, flexibly adapting to suit her day-to-day. Using Galaxy AI at every turn, filming her footwork with AutoZoom in practice, tracking advanced health data on her new Galaxy Watch7, and using live Interpreter during a press conference.

AI aims to bring meaningful benefits to Australians’ lives, and Samsung’s Galaxy AI is no different. Now, with the launch of the new Samsung Galaxy Z Flip6 and Fold6, Samsung is bringing a level of personification to how Galaxy AI can empower and support their customers.

Says Jason Ridge, head of marketing – mobile experience at Samsung Electronics Australia: “At Samsung, we’re thrilled to partner with Mary Fowler, and with her bring to life the possibilities of Galaxy AI to enrich and expand one’s world. Mary’s dynamic presence and innovative spirit perfectly aligns with our vision, and together, we aim to highlight how our latest foldables and ecosystem products coupled with Galaxy AI promise to enhance everyday experiences, driving creativity and productivity with cutting-edge features.”

The campaign is live on YouTube, Meta, Tiktok, BVOD and in Samsung retail locations until 30 September.

Client: Samsung Electronics Australia
Agency: CHEP Network