SNEAK PREVIEW OF THE GRUEN TRANSFER EPISODE 2 TOMORROW NIGHT
June 3 2008, 2:39 pm | | 30 Comments
CB Bloggers, here is a CLIP from tomorrow night’s The Gruen Transfer (9pm Wednesday on ABC 1).
Carson Kressley lifted the Big Brother ratings, perhaps Ten executives need to listen to The Gruen Transfer’s adman, Todd Sampson, who on the show offers a great guest suggestion for the show.
Also on tomorrow night’s show – How Do you Sell? Kylie Minogue and David Beckham’s best assets.
On The Pitch – Kevin MacMillan from The Works and Ben Welsh from M&C Saatchi try to make Baghdad the perfect holiday fun spot. Check it out HERE..
Ad of the Week – is ‘Still Free’, Marc Ecko tagging Air Force One.
30 Comments
Yeah, it’s about advertising, but they could have done that same old shit on Good News Week or the Glass House or any one of those other stupid fucking scripted panel shows. I watched the first Gruen Transfer episode, but with all the talk that’s gone on after it, I’m already sick of it and probably won’t bother with the next nine (or however many more there are that I’ll have to hear about).
So the highest rating debut program on the ABC?
Surely a lot of that has to do with the Monkeys great lil spots?…and someone here called them dull.
Re: The Pitch excerpt. It will confirm the suspicion that most trade union officials and CDs in Australia are pommies.
5:04
you’re welcome.
M&C got owned by Works, not a good look.
Are you going to do this every week?
Isn’t The Works a burger, with all the crap?
Ad of the week or ad from two years ago these guys just found out about.
Come on.
Why the suit, Kevin?
May I direct everyone’s attention to the article by Clemenger BBDO’s Peter Biggs in today’s Media section of The Australian. Whatever the starstruck and ‘creativity at all costs’ set might think, Mr.Biggs’ observations reflect the views of the vast majority of the client community and the few grown-ups left in our industry.
I noticed in The Australian that some honcho reckons this show demeans advertising and makes it look like the Industry is full of wankers.
He didn’t have to watch the ABC to get that impression – just a look at his own agency’s reel would do the same job.
http://www.theaustralian.news.com.au/story/0,25197,23811511-5016935,00.html
Kevin, still in touch with Andy Sexton. Any contact details?
If you read that article in the Australian you could be excused for thinking that Mr Biggs is a little annoyed he didn’t make the panel. Sorry mate.
What the?!? Marc Ecko tagging air force one? What’s the best ad for next week, Coca Cola sky surfing? Just ridiculous…
what? the “client community” thinks the ad industry is hard working and not interested in winning awards. I think Gruen is closer to the truth (as a client).
Well Mr Biggs, sure, I agree that The Gruen Transfer could have paid a little more tribute to the planning and marketing strategy that goes into the art of commercial communication, but I think you’ve missed the point.
This show is being served as entertainment, and I haven’t been in too many meeting where people genuinely think it’s fun looking at pie charts – they just want to see the work.
If planning and strategy was so interesting, those reverse brief meetings would be the hottest ticket in town.
I thought the funniest part was when Will Anderson asked Howcroft if GPYR would ever use a similar idea (can’t remember exactly what he was referring to though) in thier next VB ad.
Result in a very awkward ‘no’.
Fuck me. We all know how much time planners and account people put in behind the scenes before we get to the creative bit. Personally, I wish they could figure out what the fuck the brief is a little quicker so we could have a little more time to come up with something truly entertaining.
Give the people watching TV a little more credit. They know the guys are just taking the piss and that they know we don’t actually make ads with balls or cocks in them, but they don’t watch TV to see a bunch of suits in a boardroom analyzing why Mom may or may not buy a fucking nappy.
Hmmm…a show about planning and how we make money by servicing our clients. Sounds awesome. Sorry mate, people are interested in the magical bits.
Mr Biggs,
I respect your opinion of the GT, however I’d like to make a comparison. Imagine how the movie industry feels (the real players like yourself,) in their case, the producers, the studios, the marketing departments, the directors and every other craftsperson involved in making a movie, how they feel when their entire industry is reported on ET coving the BIG stories like Brandgelina’s twins.
Respectfully Mr Biggs, TGT is entertainment and tell me if I’m wrong, but I doubt anyone in the industry expects a 60 minutes indepth TV show into advertising. If they do, to be bluntly honest, you are the guy with the power, money and influence that could make something like that happen, or maybe that should be you Lynchy.
Hell I’d tune in to see a weekly TV show a-la “the SBS movie show” Hell Lynchy you’re already running best ad on tv (which I must say should be named “best ads” you do outdoor and internet for goodness sake)
I think TGT has about the same level of insight and sophistication as this blog. Very few people in advertising (and even less in creative roles) understand how advertising works. You’d get more insight from a focus group.
As Television, the Sampson v Howcroft thing might eventually work – it feels like they’re developing a nice bit of electricity there. People might eventually get to see a full on creative v account service brawl.
But please Russel – everything isn’t really brilliant. Some stuff really is crap.
Which brings me to the “do an ad on a difficult brief” bit. It just shows that ad people really aren’t that funny. Couldn’t they at least try to do an ad – which is what they’re supposed to be good at. The stuff so far has been lame.
Consumers dont care about ‘back of house’ thinking, just make sure your ‘front of house’ is tip top, that’s all they’ll see.
Last week he ripped on Dove ‘Evolution’.
This week he ripped on Ecko ‘Still Free’.
Well spotted, 7:48. It was priceless.
Regarding the ‘Still free’ spot, I found Todd’s “it’s not real” rant a bit disturbing.
Here I was all this time, thinking that Reebok really did have an NRL player named Terry Tate that they leased out to improve office efficiency.
Or that Mohammed Ali, David Beckham, and Ian Thorpe all went jogging together in Adidas gear.
Or that Zimba the Lion King was real.
I’m shattered.
WHAT ZIMBA ISNT REAL?
ah, it’s manufactured tv. todd’s role is to be searingly intelligent and one way to do that is to be hyper critical of stuff that most people think is good.
I wouldn’t take what happens on gruen as any sort of serious industry comment.
well, at least I fucking HOPE todd isn’t serious about ‘it’s not real’.
Problem is we might know advertising isn’t really like its been represented on TGT, but the rest of the world thinks it is and this show just goes to confirm it.
The ‘brand consultants’ and so-called media neutrals like Naked don’t need to spruke for new clients with agency principals are prepared to go on tv and do it for them. And whilst all pro TGT crowd say ‘lighten up, its only entertainment’ just remember that your CEO has to try and negotiate fee increases etc every year to keep you in a job – lets hope your clients dont use TGT as a basis for their negotiations.
P.S. 10:02 misses the point . A better analogy for ET would be B&T and Ad News.
TGT proports to be an insiders look into advertising and has the active support of major agency CEO’s – hardly ET territory.
What were you thinking? Your nudge-nudge wink-wink say no more scam does neither you or the industry any favours. Grow up and act your age.