Snap launches new augmented reality commerce and shopping experience
Snap has announced a new product to enhance its AR shopping capabilities, making it easier for Snapchatters to buy and marketers to evaluate performance.
Snap is leading augmented reality, with over 200 million people engaging with AR on our platform every day – across a variety of personal, fun, and often useful experiences that span commerce, entertainment, education, and the arts. Snapchatters engage with AR more than 6 billion times per day.
Over the past year, Snap has centered on AR shopping as a key company initiative – offering brands real-time AR try-on experiences that reach millions of Snapchatters. From trying on makeup, to shoes, to watches, to glasses, AR shopping is a key emerging part of how our community engages with our app.
On Wednesday, January 26, Snap rolled out Catalog-powered Shopping Lenses, a major upgrade to AR shopping – to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimize for brands:
Ulta Beauty is a great example of a beta tester seeing success – its has been activating an “always-on” AR approach, running Catalog-powered Shopping Lenses (videos) around the clock. Ulta has generated $6M in incremental purchases on Snapchat, and has seen over 30 million product try-ons within a two week span.
Details on the 3 launch items:
Brand Examples:
• Catalog-powered Shopping Lenses are already delivering business results in beta tests, further cementing Snap’s leading position in AR shopping. Beta partners leading in this type of AR innovation include Ulta Beauty and MAC Cosmetics.