Snap Inc. appoints Ryan Ferguson as managing director for Australia and New Zealand

Snap Inc., the company behind Snapchat, has today announced the appointment of Ryan Ferguson as managing director for Australia and New Zealand.

Ryan joined Snap as head of sales in July after more than 16 years at Google, where he held various senior leadership roles.

Says Ajit Mohan, APAC president, Snap Inc.: “With Ryan’s relentless pursuit of delivering value for our clients and partners, as well as his demonstrated natural leadership, I am thrilled to have Ryan as Snap ANZ’s managing director.

“With Ryan’s proven track record and customer-obsessed mindset, I have great confidence that he will drive business growth, deliver outstanding results for our partners and continue to grow and serve our community of 9.5 Million Snapchatters across the ANZ region.”

Ferguson will replace Tony Keusgen, who has left Snap. The company wishes him well.

Of his appointment, Ferguson says: “I couldn’t be more thrilled to be leading Snap in Australia and New Zealand. Since joining the company earlier this year, the growth potential for Snap in this region has been evident, and I’m excited to be working with a refreshed team of talented, passionate people across the Tasman to realise this enormous opportunity. As we head into 2025, I’m focussed on continuing to drive full-funnel results for our partners in Australia and New Zealand.”

Ferguson’s appointment is effective immediately.

Snapchat reaches 80% of 13-24-year-olds and 75% of 13-34-year-olds in Australia, where a community of more than 8 million people come to Snapchat every month. In New Zealand, Snapchat has more than 1.5 million monthly active users and reaches nearly 95% of 13-24 year olds and 75% of 13-34 year olds across the country.