Snap Australia announces ‘Lens on the Year’ 2021
Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2021 was no different. Lenses inspire the community, help them connect with their closest friends, and discover endless possibilities through the Camera.
Over the years, Snap’s taken some of the most innovative technologies and applied them to AR. Concepts that many consider futuristic are actually being used by millions of Snapchatters each day, built by its thriving community of AR experts. Below are a list of lenses
Top Cultural Moments + Festivals
IDAHOBIT x BPANG by breneric: To celebrate the diversity of the Snap community we partnered with Masterchef allum Brendan Pang who created an inclusive lens to mark International Day Against Homophobia, Biphobia, Intersexism and Transphobia (IDAHOBIT). Brendan joined youth from leading not-for-profit organisation Minus18 who created a number of lenses to encourage visibility within the Snap community, in a Lens building workshop.
Top Viral Lens
3D Cartoon by Snap: From celebrities to pets, the world simply couldn’t — and wouldn’t — stop turning themselves into a cartoon character. The Lens has been viewed over 7 billion times!
Over 6 million Snapchatters in Australia engaged with the Lens and it generated over 98 million impressions.
Top Brand Use of Augmented Reality
Sweat by Snap: Global fitness app, Sweat, partnered with Snapchat to launch a fun augmented reality workout Lens. Utilising Snap’s innovative 3D full body tracking technology – the Sweat AR Lens on Snapchat moves with your entire body, tracks exercise movement, and even helps maintain correct technique and form. From squats to reverse lunges, Snapchatters can follow the suggested routine to work up a sweat and chart their body movements in real time.
Hyundai Kona by Snap: In partnership with Hyundai, Snap created an interactive Lens for users to bring the new Hyundai Kona into their own space. Aussie Snapchatters can explore the car and the latest technology that Kona has to offer, in the comfort of their own home.
With over 6 billion plays per day on average, Lenses offer a unique window into the year’s cultural moments, achievements in AR innovation, and trends that made a lasting impact. Join Snap as it celebrates its community and the 2021 Lenses that revolutionised the way Snapchatters create, explore, learn, and play.
Says Sophia Dominguez, head of AR platform partnerships at Snap: “We’re amazed by the creativity and technical prowess of our community that has supercharged Snapchatters’ appetite for augmented reality. This year, we’ve continued to see Lens Creators, as well as our team here at Snap, build Lenses that not only help Snapchatters better express themselves, but help them learn about the world around them and solve problems in their daily lives.”