Smith’s partners with Hamish and Andy to launch new Lamington flavoured chips via PHD

Smith’s has launched a campaign via PHD Sydney to promote its first-ever sweet flavour, the new limited-edition Lamington potato chip this summer.

Through PHD, Smith’s is partnering with Hamish and Andy to get listeners to tell us why they’d like to taste Smith’s Lamington flavoured chips. Two lucky fans will win $5K cash each, to throw the ultimate summer party!

This campaign will be amplified through the HIIT network with 30 sec and 15 sec pre-records as well as across Facebook and Instagram.

This is the second time Hamish and Andy have worked with Smith’s, following on from the hugely successful ‘People’s Chip’ campaign in 2008 which launched the limited-edition Gravy chip.

Smith’s Lamington chips are available across the country during January in Woolworths, Independents and selected Petrol & Convenience stores until stock runs out.

Says Olivia Sutherland, marketing director, Smith’s: “We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations. Our latest innovation combines a sweet, quintessentially Aussie cake with Australia’s favourite potato chip. It seemed the perfect way to celebrate the Australian summer.”

Says Anelida Pardini, GBD PHD: “We are really excited to partner with PepsiCo and SCA to link together these great Aussie Icons. Smiths and Hamish and Andy were the perfect partners to announce the new Lamington innovation from Smiths to create talkability and trial.”

Advertiser: SCA
Creative Agency: Isobar and SCA
Media agency: PHD Sydney