SLICKHAIR reveals evolved visual identity via Willow & Blake

Willow & Blake creative agency has recently teamed up with SLICKHAIR, the forward-thinking beauty brand famed for its cutting-edge, high-quality hair care products, to refresh its visual identity.

Since its launch in 2019, SLICKHAIR has achieved remarkable success, gaining traction with international retailers like Sephora and carving out a loyal following across Australia, New Zealand, and Eastern Europe. Now, with the U.S. market in its sights, Founder Mia Plecic recognised the need for a brand evolution.

“Working with Willow & Blake was an easy choice,” says Plecic. “Their understanding of the beauty industry and modern female consumers is unparalleled. They pushed us to rethink how we communicate our values, striking the perfect balance between refinement and accessibility. The team’s expertise has been invaluable, helping us evolve our strategy and visual identity while staying true to the essence of what makes SLICKHAIR special.”

The rebrand is all about evolution. It refines key design elements like typography and delivers a more distinctive presence in the competitive beauty market, while still celebrating SLICKHAIR’s established identity. The signature pink palette, a hallmark of the brand’s DNA, remains front and centre, ensuring the new look resonates with both long-time fans and new customers alike.

Says Madeleine Hargreaves, Business Director at Willow & Blake: “Every rebrand is unique, and with SLICKHAIR, we wanted to elevate their presence without losing the iconic visual elements that make the brand so loved. Our design team carefully refined each design element to maintain the brand’s core essence, ensuring the new look feels both fresh and instantly recognisable”.