Sir John Hegarty on what makes great work
April 10 2009, 4:00 pm | | 6 Comments
BBH Chairman & Worldwide Creative Director Sir John Hegarty was the keynote speaker at this year’s AdFest. He presented his views on “What makes great work”. He broke it down to seven factors:
The power of Advertising.
The power of Strategy.
The power of Ideas.
The power of Fame.
The power of Truth.
The power of Irreverence.
The power of Product Demonstration.
6 Comments
Thanks. I enjoyed that.
If his wine he’s making in the South of France is as good as his presentation it will also be highly recommended.
i heard him speak and chatted with him at adfest, he’s an incredibly down to earth and lovely guy.
“credibly down to earth and lovely”
The most talented people generally are. Because they have no one to fear.
Sir John deserves all the accolades he gets.
Agree. Great guy & Massively talented.