Sir John Hegarty launches new white paper ‘Creativity: The Last True Differentiator’

To mark 150 years since the word ‘creativity’ was first recorded in print, Sir John Hegarty, co-founder and creative director at The Business of Creativity, has unveiled the company’s first-ever white paper described by Hegarty as a must-read for anyone leading brands, teams or businesses in 2025.

‘Creativity: The Last True Differentiator’ features insights from global leaders and industry experts, designed to arm business decision-makers with proof of what many in the creative industry have long known: that in the age of AI, creativity is more valuable than ever.

Download the white paper here.