Singha beer signs three-year deal as Manchester United’s official beer partner
Singhabeer has been launched as the official beer partner of ManchesterUnited, after the club signed a three-year deal with the Thai brewer.The deal will see Singha beer sold throughout Old Trafford at homematches, as well as giving the company advertising opportunities in thestadium and in the club’s media outlets.
To announce the deal, David Gill, chief executive of Manchester Unitedsaid, “it’s very important to us to engage with our fans around theworld and we believe that working with Singha will be another importantway of achieving this. We are looking forward to developing therelationship.”
Soravij Bhirombhakdi, Deputy Managing Director of Boon Rawd Trading International, added that matching the Thai brand with a football club that has a worldwide following will broaden its consumer base.
“We are confident that this alliance will write a new chapter in the Singha story for the whole world to read, turning a local brand into a global brand,” he said.
Click here to view the launch announcement.
2 Comments
Relevant to this site how? Yes it’s a brand, but it’s not even a local sponsorship deal.
The Deputy Managing Director of Boon has a solid name