Simplot launches new spot for re-launch of its Birds Eye SteamFresh range via BWM Melbourne
Last night Simplot launched its first TVC (part of a series of three) in celebration of the re-launch of its Birds Eye SteamFresh range via BWM Melbourne.
In a historic move the five Birds Eye birds have been given voices for the first time, meaning Gill, Brock, Finn, Chip and Goldie will be showing off their larger than life personalities on
screen.
The series of three TVCs re-introduce consumers to the Birds Eye SteamFresh range and demonstrate the convenience of the reinvigorated range. With Birds Eye SteamFresh, consumers can serve up a healthy and nutritious meal in minutes: dinner is ‘as good as done’.
The TVCs shine the spotlight on Birds Eye birds Brock and Finn, who have an easy time convincing head chef Gill that he needn’t stress about preparing dinner as Birds Eye SteamFresh is on the menu.
The Birds Eye SteamFresh 15 and 30 second TVCs will screen nationwide across multiple free-to-air channels, in magazine advertisements, point of sale advertising and through online channels.
The integrated campaign also introduces the ‘Get it Done’ promotion via Facebook, which aims to grant Birds Eye fans more time to do the things they want to do. From 31 October, Birds Eye Facebook fans can win assistance with their daily chores and compete for a grand prize of winning a cleaner for a year.
Says Tara Lordsmith, Simplot Australia general manager of retail marketing: “I love the Birds Eye SteamFresh range; it’s quick, easy, healthy and delicious, and we want more people to discover this product from the freezer. In promoting the range, the Birds Eye birds are now talking. This adds another dimension of interest to our already successful Birds Eye branded
advertising campaign.”
Creative Agency: BWM Melbourne
Client: Simplot
General Manager of Retail Marketing: Tara Lordsmith
Senior Brand Manager, Frozen Fish and Seafood: Ben Dalla Riva
15 Comments
Steamer!
Those birds are looking steam fresh!!!
Post credits?
“…And is this food healthy?”
“But… it’s talking birds!”
A historic move, indeed! Pffft.
They look like our bird
Post by Iloura
“in a historic move”… You speak as if anybody will actually give a shit about ads like these for more than 5 seconds.
Press releases like this are just pathetic.
Fresh steamer?
Ahhhhhhh, the wonderful optimism of people in this irrelevant little industry, who assume that any member of the public gives a shit about anything we do.
So, let the birds have their little 15 seconds of ad blog fame, fellas.
Ain’t gonna kill you.
Wow. This is really depressing, like most integrated campaigns these days. I mean, lame animation, lame scripts and then a call to action that takes you to the kind of lame FB page whose incessant like-me postings would look amiss on the pages of fb/corporatebollocks. And to think people draw a salary for this rubbish, let alone choose to pr it on a brutal anonymous advertising blog. Truly worthy of the accolade “Lame, lame, lame”
Tis a retail ad. And taking that into account, I reckon it’s really watchable. I like the little chaps!
Fucking woeful.
Dear Tara and Ben, aka the ‘clients’,
The problems with doing this kind of dross are so numerous that there simply isn’t space to enter into them here. Suffice it to say that you are now standing at the helm of this sunken wreck. Are your expectations of advertising so low? Advertising can and should be wonderful. I implore you to take a minute to think back to your favourite ads. I’ll bet they didn’t include characters that were simply poorly imagined versions of the company’s logo. They will have had ideas and said ‘something’ in an interesting way. You need to remember that nobody cares about your product and the work needs to be interesting in and of itself. Is this what they’re teaching you at marketing school? The only people who would be interested in these ads are you guys. Congratulations on making the perfect ad for a target audience of two.