Simon Baker turns on tomorrow for Samsung
SimonBaker is the star of Samsung’s new TV commercial, via Leo Burnett, Sydney, which showcases thecompany’s broad range of innovative products from AV and white goods toIT and telecommunications .
Shot in Australia, the campaigncommunicates Samsung’s dedication to the relentless pursuit of a bettertomorrow through delivering product and service innovation for today’slifestyle.
Baker is currently the star of Channel Nine’s series, TheMentalist. He has been nominated twice for an Emmy Award, hasreceived two Golden Globe nominations and has appeared in majorHollywood films including The Devil Wears Prada, L.A. Confidential andmost recently, The Killer Inside Me.
The commercial features ahost of Samsung products including the stunning Series 9 LED TV andmatching home theatre system, the handy little Samsung NaviBot robotvacuum cleaner and the hottest Android phone on the market, the SamsungGALAXY S.
23 Comments
lynchy. save us from this crap. its looks like its been written, produced and directed by the client
The Dementalist.
Todd would probably see it for the 1st time if it gets review by Gruen Nation . . .
A shameless product catalogue masquerading as an ad. Absolute pap
Director?
An absolute ‘joe cocker’……..bad script, bad direction, bad performance…. but at least it goes to prove Burnetts shit smells the same as everyone elses.
I can’t believe one person has tweeted this?!
Unless the tweet was: Yo peeps… word up! Check out this shit ad!
Is there a reason the creative team responsible aren’t named?
its not that bad…and clearly working for the demo just look at the comments on youtube.
Yeah great comments on YouTube.
Between Samsung removing most posts all that’s left is stuff like
“”my cock has less cheese on it.””
I counted 9 mindless comments on YouTube. Hardly impressive. Do you work at Burnetts 5.30pm?
obviously beside that one mate…. its not a bad ad, I think a lot of this negative shit is because Todd is getting a lot of publicity lately (whether it be good or bad) and you folk are getting your period over it.
so yesterday!
fuck right off 5.57! Don’t make this about Todd, it’s a shit ad, typical of the category and client. Whatever the CEO has going on has nothing to do with people’s opinions. It is what it is, whether Burnetts, Droga5 or What’s New did it!
What went wrong? That agency used to make good TV.
it makes me dizzy and sick. Very hard to watch.
ART DIRECTOR: I’ve got a brilliant idea!
WRITER: Yeah? What is it?
ART DIRECTOR: Simon Baker!
Credit where credit is due:
Art Director- Cameron Harris
Copywriter- Gary Dawson
5.57 who are you? who uses terms like “getting your period”? clearly somebody with no taste, worst ad i have seen on the blog yet.
Contrived, cheesy script written by the client. A paltry attempt to cram as many products into one TVC as they could. Check out the huge Samsung logo on the laptop!!! After years of having to change the voice over and url on crook TVC’s from Korea, the client gets a big enough budget to produce something locally and they turn out this rubbish. Popcorn tumbles out of bowl as he leans to get two drinks from the door of the fridge only to have the robot vacuum clean it up. The only thing missing was spilling a drink on clothes that would then be washed in a Samsung washer/dryer….missed cheesy opportunity Leo’s.
It seems the ad was made by a Samsung committee of marketers giving instructions to Leo’s. Here’s something from their website.
Led by Lambro Skropidis, the current Head of Marketing for the Corporate Marketing Division, the newly formed Marcomms and Corporate Marketing team will include marcomms focused marketing staff from each of Samsung’s product divisions across AV, Mobile, Home Appliances, IT and Digital Imaging, who join the current corporate marketing team.
No wonder the ad is so crook.
watch the vid.
@ 0:18… is that a 1980’s mobile in his pocket or is he really turned on by tomorrow?
Subliminal erections. That oughta boost sales fo’sure.
The Samsungnist.