Silverbullet extends partnership with AZK Media to include global marketing and media duties

AZK Media has announced it has expanded its partnership with Silverbullet to include supporting global amplification of its marketing and media activity.

AZK Media has been undertaking Silverbullet’s A/NZ public relations and outsourced marketing capability successfully since January 2020, and a persistent track record of success has now seen Silverbullet expand its purview.

Founded in London, United Kingdom and with offices in Italy, Germany and Australia, the Silverbullet Data Services Group is a new breed of data-smart marketing services, designed to empower businesses to deliver their marketing better, faster and smarter through the application of technology. The global group helps businesses achieve insight-informed content and programmatic, and a consumer-centric approach to marketing using data.

Starting from the new financial year, AZK Media will undertake Silverbullet’s global messaging, expanding its voice across APAC, UK, EMEA and the US.

Founder and managing partner of AZK Media, Azadeh Williams (right), says the decision reflects AZK Media’s deeper understanding of data and technology, the challenges technology companies face, and the most effective way innovators in this space can communicate with their prospects: “We are a highly collaborative and agile partner for technology companies, as we offer the right combination of knowledge, skills and strategy to be able to deliver on their outsourced marketing, communications and content needs. We are finding more tech companies are looking to outsource these capabilities to our senior team to get better results, particularly on post-pandemic budgets.

“We have enjoyed working with Silverbullet and look forward to expanding our relationship with what we believe is a highly innovative, collaborative and smart data-driven company with enormous growth potential.”

Managing director of Silverbullet for APAC, Tim Beard, says AZK Media has worked hard to support Silverbullet in raising awareness and taking the brand to the next level in Australia, and he looks forward to working with the outsourced CMO consultancy to expand its messaging globally: “It’s rare to find marketing and media specialists who not only understand data, technology and martech, but know how to engage with our prospects with the most timely narratives, delivered through the right channels. We look forward to deepening our partnership with AZK Media as we continue to grow and scale across globally.”