Showpony appoints Sydney creative team Nate Moore and Jermaine Rowe 

Senior Sydney creative team Nathan Moore and Jermaine Rowe have joined Showpony to bolster its creative horsepower across the Melbourne, Hobart and Adelaide offices.

The pair have been working together for six years across major brands including, LG, Woolworths, Football Federation Australia, Hennessey and H&R Block.

Says Parris Mesidis, executive creative director, Showpony: “When you’ve been at this game for a while you come to value the power of chemistry and we hit it off with Nate and Jay from day one. Easy going, super talented and emotionally stunted (see their work for Young Henry’s Ginger Beer) I know our clients are going to love working with these guys.”

Says Rowe: “We freelanced with Showpony and loved their energy and approach to creative. They’re obsessed with doing great work and we felt that drive from the first brief. It’s not often you can say that about a busy agency.”

Says Moore: “Jay was into them because they’re a writer’s agency… bloody writers everywhere. That said, I definitely picked up on the positive energy of the place too, a cool client list didn’t hurt either. One of our first briefs was from Coopers Brewery, not a bad start. Also the agency ambition is through the roof and that’s exactly what we’re up for.”

Showpony is a network of deliberately smaller, highly creative agencies with 45 staff across offices in Hobart, Melbourne and Adelaide.

Group managing director, Jamie Scott believes that creative teams can be located anywhere geographically, as long as they’re closely connected to the client’s business: “One of the things we learned during COVID is that distance shouldn’t be a barrier to creativity. Our approach is to connect the right talent with the right clients based on the opportunity, not the geography. And hey, when it comes to physically catching up with clients, it’s an easy plane ride to almost anywhere.”

While Moore and Rowe are based in Sydney, Showpony isn’t planning on opening a bricks and mortar office there… for now.