Showpony appoints Michail Paderin to the role of senior art director

Fresh from being named in Campaign Brief’s top 4 small agencies nationally, Showpony Adelaide has expanded its creative team with the appointment of Michail Paderin as senior art director.

Originally from Germany, Paderin (above left) worked as an art director at BBDO Berlin, Heimat and Think Berlin delivering campaigns for Audi, Mercedes-Benz, Duplo, Ikea and McDonald’s. Before joining Showpony, Paderin worked on web3 projects at Bloktrust for the likes of Village Roadshow, Cricket Australia and the NBL.

Over the course of his career, his work has received international recognition at awards shows including Cannes Lions, New York Festival and One Show.

Says Paderin: “I’m thrilled to be joining a nationally recognised agency with a passion for bold creative. Showpony’s ethos of ‘Make Belief’ is powerful and I can’t wait to dive into the local culture and create meaningful work for our clients.”

Says Rory Kennett-Lister (above right), creative director, Showpony Adelaide: “Micha brings an international perspective and brand experience to Showpony’s already diverse team. He also has knowledge of a tech space that is rapidly changing and impacting our industry. His work will help deliver exceptional creative that delivers great results for our clients.”