Shannon Behaviour Change achieves B Corp status

Shannon Behaviour Change (SBC) has become a Certified B Corporation, joining a growing movement of businesses across Australia and around the world who believe in using business as a force for good.

For years, SBC has worked alongside clients and communities to help shift behaviours in ways that benefit society, the planet, and collective wellbeing. For SBC, gaining B Corp Certification isn’t just a badge; it’s a recognition to belong to something bigger, surrounded by fellow organisations determined to ‘change the rules of the game for good’.

Says Bill Shannon, founder of Shannon Behaviour Change: “At Shannon Behaviour Change, we’ve always believed that meaningful change starts with listening, empathy and respect for people’s lived experiences, for communities, and for the planet. Becoming a B Corp is something we’re deeply proud of, but this isn’t our destination; it’s a checkpoint on a shared mission. We know there’s more to learn, and more work to do, together.”

The certification process is thorough, with independent assessment across governance, community, environment, workers and clients. By joining the B Corp community, SBC is part of the thousands of businesses worldwide dedicated to using commerce as a force for good. It’s a formal, legal pledge to keep people, communities and the environment at the forefront of every business decision, challenging the status quo in agency life.

With divisions like ChangeComms, ChangePR, ChangeNarrative and ChangeFilms, SBC is driven by the belief that storytelling with purpose can shape industries and strengthen communities for the long haul.

Adds Shannon: “Our raison d’être is to inspire change, willingly and for good. Becoming B Corp Certified is deeply aligned with our belief that a willingness to make change and change that is permanent creates a better future for all.”