Shake-up in Lion Nathan marketing team
Lion Nathan has just announced an expansion of its marketing leadership team which should no doubt put roster agencies – particularly Saatchi & Saatchi, BMF and Mojo – on high alert.
Following a highly successful career with the Lion Nathan business, current Category Director Premium Arno Lenior has decided to move on to new challenges and plans to establish his own consultancy business. The changes will see Ralph Simpson, currently Group Innovations and Insights Director, assume the role of Brand Director for key trademarks James Boag’s, Hahn Super Dry, James Squire, Barefoot and the portfolio of brands – including Beck’s and Budweiser – housed with key partner Anheuser-Busch InBev.
Adding new talent to the team, Jon Bradshaw (pictured) – currentlyMarketing Director for Virgin Mobile Australia – will join the businessin April as Brand Director for key mainstream trademarks XXXX, Tooheysand West End.
Current Marketing Capability Leader, Tami Cunningham, willbecome Innovations Director for Lion Nathan Australia and will beresponsible for bringing the Company’s NPD to market and leveragingInnovation opportunities throughout the business. To ensurecross-Tasman knowledge sharing Tami will also oversee Innovation inLion Nathan New Zealand.
Previously situated in Lion Nathan’s Sales Team as the Channel Planning and Activation team leader, Caspar Wrightwill move into the Marketing Team to the role of Category, Planning andInsights Director – managing the Company’s Insight capabilities acrossthe brand portfolio.
Finally, Anna Lawrence, currently National Sponsorship Manager,will expand her role and assume the position of Sponsorship andCommunications Director – overseeing the development of Lion Nathanbrands through sponsorship and communications.
Matt Tapper, Lion Nathan Marketing Director, said the changes highlightthe Company’s view that understanding the selling environment iscritical to marketing success: “The new structure ensures we are leveraging our skills across Sales,Marketing, Innovation and Insights in a collaborative, cohesivefashion. By ensuring we understand what’s shaping our marketplace wecan support the sustainable, long-term growth of our business, andthose of our customers.”
The changes will become effective throughout March and April.
8 Comments
ciaoo s&s
[Lone creative casually scrolls down through the latest CB articles]
[Starts thinking out aloud:]
Hey, looks like this new Lion Nathan guy’s been in a pretty good paddock. Mmm, judging by the gondola and those pine trees, I’m guessing that’s NOT Mt. Buller. That’s gotta be somewhere in the Rockies. [Sighs] Ah yes, the rarefied life of the client…
[Phone extension starts ringing, loud and insistently]
[Traffic Manager:] How are you going with that 10 by 1?
Am I the only one who thinks 9:33 is a fuckwit?
maybe, maybe not.
But in defense of 9.33, I have a fair idea of how much the average marketing manager/director earns… and just as importantly how hard they work for that money.
And I have intimate knowledge of how much the average advertising executive/creative earns… and how hard they work for that money.
Let’s just say that if you’re if interested in earning very good money without your job taking over your entire life… go client-side.
12:52, to answer your question, yes.
As for ‘Get a job’, it would appear that he or she already has a job – albeit doing classifieds. I read it as a rare bit of self-effacing humour for this blog. Perhaps the facetious tone was lost on you, Hero.
I’m not too sure Get a Job knows what a traffic manager is.
Perhaps Get a Job was named by Lynch when he approved the post.
I’m on a donkey.
What creative is worried about a 10×1?
And, do 10×1’s exist?
Yes. Get a job. Stop dreaming, start living.
Sounds negative, but dude, it’s really positive advice.
Thanks Morgan Freeman.