Sephora reinvents the holidays in new Christmas campaign via BETC Etoile Rouge and BETC Fullsix
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.
In its latest European campaign, Sephora, in partnership with BETC Etoile Rouge and BETC Fullsix, invites us to reinvent traditions for a holiday season like no other.
An opportunity for Sephora to bring its new brand signature “We Belong To Something Beautiful” to life with an inclusive and bold celebration that challenges traditional family holidays, focusing on what makes the season magical: being together.
The film, showing the collaborative creation of a unique Christmas tree in a park, is an ode to friends and chosen families. It’s a chance to come together through beauty gifts—a reminder that belonging gives us the power to be ourselves, to try, to dare, and to blossom, no matter our relationship with beauty.
The visual cue—the reinvented Christmas tree and the oversized pink, silver, and iridescent baubles that make it up—joyfully takes over all the campaign’s touchpoints: stores, billboards, TV, product animations, and of course, social media.
This campaign will roll out in November 2024 across TV, VOL, retail locations, social media, OOH, and DOOH in European countries and the UK.
Brand: Sephora
Brand Managers: Benedicte Sugauste, Elodie Barbe, Joanna Rabar, Sandra Samarakody, Oceane Scarfo
Ad Agencies: BETC Etoile Rouge & BETC Fullsix
Agency Managers: Olivier Vigneaux, Mathieux Roux, Emilie Grimaldi, Sarah Poinsot, Valentine Moura
Chief Creative Officer: Florence Bellisson
Creative Director: Marie Roquelaure
Senior Art Director: Sebastien Masse
Art Director: Juliette Chatal
Copywriter: Shanice Clarke
Music Creative Director: Adam Ghoubali
Strategic Planners: Arnaud Giscard d’Estaing, Alice Ouary
Creative Resources Coordinator: Anne Guillaume
Art Buyer: Isabelle Mocq
TV Producers: Leslie Levy, Sarah Dufief
Director: Tess Lochanski
Production Companies: Iconoclast, Broadcast
Sound Company: GUM