Sensis appoints The Royals as creative agency for Yellow charged with revitalising the brand

Sensis-owned digital marketing and business directory Yellow has appointed The Royals as its creative partner, charging the agency with revitalising and growing the 140-year-old iconic brand into the future.

The appointment extends The Royals’ long-standing relationship with Sensis, having worked on the White Pages brand since 2013. Yellow is Australia’s largest online business directory and provider of digital marketing products.

With a long and trusted history helping customers find, choose and connect with businesses, Yellow products include Yellow Online (with more than 5.6 million searches each month), Yellow Pages Book, Yellow SEM, Yellow SEO, Yellow Social Ads and Yellow Websites among others.

Says John Allan, CEO, Sensis: “The Royals have been successfully working with the White Pages team for a number of years now and their intimate business and customer knowledge made them the perfect choice to make the most of the exciting opportunities ahead for Yellow.”

Says Andrew Siwka (pictured below), managing partner, The Royals: “We are incredibly excited to now be working across another iconic Australian brand. Yellow has a heritage of being the marketing champion for small businesses in Australia and we are honoured to be helping define and position it into the future.”

The appointment follows The Royals’ recent win of the Cooper Brewery strategic and creative account.