Senior creative Gerhard Myburgh becomes first appointment at new agency The Chiddingfolds

Senior creative Gerhard Myburgh has become the first official addition at the recently launched seniors-only agency The Chiddingfolds, reuniting with Paul Hankinson after a long and successful run together at M&C Saatchi.

“From day one, G and I just clicked,” says Hankinson. “So when I started at M&C New Zealand, my first move was to make him Head of Art. First move at The Chiddingfolds? Get G in. Only he doesn’t get a fancy title at The Chiddingfolds. We don’t do them.”

Despite living on separate landmasses, the pair worked side by side on the Countdown/Woolworths account for six years — co-leading some of the supermarket’s most effective and best-loved campaigns, including a relaunch and evolution of its Fresh platform, and their personal favourite — the Make Every Day Count campaign starring Sesame Street’s The Count. Their rhythm was fast, direct, and rarely needed translation.

“We always talked about putting the band back together,” says Myburgh. “This time, we get to take that partnership into new categories — and probably have a bit more fun with it. The fact I’m in Australia and Hanko’s in New Zealand has never been a barrier. If anything, it sharpens things.”

The Chiddingfolds continues to build out its senior talent-only model, with further announcements to follow.

The website is now live, check it out here: www.thechiddingfolds.com

Contact: hello@thechiddingfolds.com

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