Seen+Noted: Fat Yak and Suzuki Hayabusa
July 29 2009, 8:34 am | | 25 Comments
Clemenger BBDO, Melbourne launches Fat Yak, the pale ale with an enormous flavour. And Leo Burnett, Melbourne creates a cheeky ambient stunt promoting the Suzuki Hayabusa, the world’s fastest street bike.
Two of the Top Ads of the Week on Bestads, reviewed by Andy Bird, head of art at Ogilvy London.
25 Comments
I saw the Fat Yak outdoor, nearly caused me to have an accident. Very funny.
As someone who’s ridden a motorbike for several years, I love the Suzuki stunt.
Perfect message, clever media – and cheap.
It’s right up there with the Suzuki Testicles DM pack from last year.
Nice stuff guys. Here’s to cheeky clients …
here’s to clients named fat yak
nice to see a client having the balls to run the fat yak work.
Mmmm. Fat Yak. Awesome!
Wow, a good ad for a beer that’s almost good!?
What’s happening to this place? Usually have to do good work on cats piss.
I also ride a bike and yes, Suzuki is genius.
I also drink Yaks cum. That is all.
Hahaha stands out like Yak’s balls.
Top stuff.
I showed fat yak to my cd and he didn’t get it.
Can I have a job with you guys? Anyone? I don’t care if I’m washing dishes, just want to work with people who get creative.
Anyone!?
Love the look on the Yak’s face. Hilarious. Hats off, you cheeky buggers
the advertising is very cool – pity it’s still fosters owned but it’s definitely one of their tastier beers and deserves to have some great ads
Really? A pixelated Yak cock is ‘very funny’, even ‘awesome’? The CD ‘didn’t get it’? Are you sure that isn’t made up? Because if they read this blog they’re gonna know who you are, dip shit. I think someone loves their own work a little too much.
Great work on Suzuki, well done!
Nice Yakey. Nice
What I really want to see is a yak on a bike popping a sick mono
Suzuki is brilliant. Fat Yak is a cock joke. Personally, I have a very large penis and I find this work offensive. I’m sick of advertising making a spectacle of extremely large appendages.
Fat Yak, what’s to get? The name of the product is Fat Yak and it has a picture a Yak with a Fat….I enjoy the silliness of it but it’s not that clever, it is eye catching that’s, about it…is that enough? Beer advertising should have a sense of fun so it ticked that box…
I reckn Fat Yak is simple, cheeky, has cut through. perfect for beer.
Old Ted, it wasn’t you.
And no, they can’t even read.
Hats off Suzuki: brilliant creative (tonally bang-on for target, immediate, ambient) for a briliant client. Both sides of that relationship deserve all they get.
Almost as good is anonymous’ use of the phrase “popping a sick mono”.
Hats off all round.
Hur hur…Fat Yak ticket your box 12:13…hur hur hur….
Piss funny
You know, there are some CD’s out there that still don’t get it.
Where’s the 50392728 paragraphs of body copy?
Christ, I love doing good ads, but the industry needs an overhaul.
Fat Yak – is it a yak cracking a fat or is it Fat Yak – it’s got a lot of balls?
12:13 @ 5:26 What?