Seemedia teams up with Woolworths Petrol to launch innovative out of home media channel

Seemedia Group has signed a deal with Woolworths Petrol that will give Australian brand owners an innovative new out of home media platform that offers unprecedented consumer engagement.

The deal sees Seemedia enter into an arrangement with Woolworths to provide advertising space on petrol pump nozzles at 400 Woolworths forecourts nationwide through a petrol pump advertising device called FillBoard.

FillBoard is a patented and integrated petrol pump handle unit capable of holding and displaying a high quality printed graphic that faces directly at the consumer while filling their vehicle.

The addition of the Woolworths Petrol sites has the potential to bring Seemedia’s national footprint to over 750 forecourts, directly impacting millions of Australians weekly.

Petrol pump advertising is an established out of home medium in overseas markets such as the UK and Germany where FillBoard is installed at the majority of petrol stations.

FillBoard has already attracted considerable interest from some of Australia’s leading brand owners. Nestle, PepsiCo, GIO, NRMA, Visa and others have already conducted campaigns with some outstanding results. In two separate campaigns for Kit Kat, in-store sales increased a spectacular 84% and 19%.

Seemedia Group was founded last year by managing director Chaz Heitner who bought the Australian license for FillBoard.

“Petrol pump advertising delivers an unavoidable one on one interaction with each consumer for up to four minutes,” saysHeitner.

“Couple this engagement with a mass market reach capability and you have a compelling value proposition to take to Australian advertisers.”