Scroll Media extends Gameloft representation

Digital publisher network Scroll Media has extended its representation of Gameloft in Australia and NZ managing the branded ad campaigns across the 400 popular mobile games.

Gameloft, a leader in in-game advertising & gamification solutions for brands, confirmed a long term strategic sales representation agreement with Scroll Media in Australia and NZ, due to the firm’s ability to drive ad revenue.

Says Florent Vallauri MD of Gameloft for APAC: “Since joining Scroll Media, our revenue has increased massively out of ANZ, and the continuation of a longer priority deal is testament to the success of our strategic partnership.”

Says MD of Scroll Media Jane Ormsby: “Having represented Gameloft in Australia for over three years, its brilliant to sign a continuation of the agreement as this premium gaming inventory is not available elsewhere and advertisers are getting excellent engagement rates.”

Scroll Media, led by Adam De Roma, Jane Ormsby and Tessa Mahoney, are using the consumer shift to gaming to deliver innovative ways to reach this audience including reward video and branded mini games.

De Roma sits in the IAB Gaming Council to help educate the gaming advertising market in Australia.

Recently Gameloft and Scroll Media built an engaging mini game for the Universal Pictures Trolls movie with Essence Mediacom as media partners which allowed users to play within the game confinements whilst promoting the movie.

The In-Game Advertising Market size accounted for US$ 8.84 billion in 2023 globally and is estimated to be US$ 20.8 billion by 2032 and is anticipated to register a growth rate of 11.8%. Billions of people play games globally, and marketers are starting to see the shift to gaming advertising performing well. Gaming accounts for over 38% of Scroll Media’s capability in Australia and is fuelling much of the growth of the business.

Other recent exclusive additions to the Scroll Media network include sports publisher The Roar the 6th biggest sports site in Australia. This now means advertisers can now connect with Australian sports fans, while also accessing Scroll Media Australia duplicated reach of 9,016,000 monthly unique users (Ipsos Dec 2023).

Pictured above, from left to right: Tessa Mahoney of Scroll Media, Florent Vallauri of Gameloft, Mathieu Sechet of Gameloft, Daniel Walsh of Scroll Media and Adam De Roma of Scroll Media