Schweppes lets out magic of Schweppervescence in new integrated campaign via TBWA\Melbourne
CB Exclusive – Asahi Lifestyle Beverages has today refreshed the Schweppes master-brand portfolio with Schweppervescence – a campaign via TBWA\Melbourne, linked to the brand’s roots, showing the enchanting movement of the Schweppes bubbles the moment the bottle is opened.
TBWA\Melbourne worked with director JH Beetge, Goodoil Films and Alt.vfx to bring the story to life through AV, which takes the viewer on a magical journey.
From mass swarms encapsulating an endless landscape, to intricate up-close moments, the bubbles interact with the world around them, influenced by different elements right up until the cap is released, triggering Schweppervescence.
Says Lisa Saunders, general manager or marketing, Schweppes: “Until now, we’ve worked to share Schweppes’ provenance story. The launch of our new brand campaign sees us shift focus from the outside, in – because Schweppervescence is really all about the bubbles, inherently a sensory experience.”
The AV is accompanied by outdoor, which uses the bubbles as a vehicle to tell the ingredient story, visually represented by explosions of the flavour (bursts of chili for Dry Ginger Ale and spritzes of lime that create Lemonade) in each bottle of Schweppes.
The campaign which also features integrated social and digital, runs until the end of June.
Client: Asahi Lifestyle Beverages
Agency: TBWA\Melbourne
Director: JH Beetge
Production Company: Goodoil Films
VFX/Post: Alt VFX
Sound: Nylon Sound
31 Comments
nice work alt & JH
Yes please
Thank god, about time.
Something big, artistic and full of craft which is exactly what an ad for schweppes should be. and it doesn’t treat the viewer like a fool like most current advertising. Makes me want to have a drink.
Please can we see more brand advertising from brands in Australia.
This feels big. Lovely job
it made me feel nothing.
Nicely done JH and Alt
World class. Nice to see clients still investing in craft.
Is the the Nike ‘Find your Greatness’ track?
Very pretty, but don’t confuse pretty pictures with good advertising.
Which is why it’s probably why it’s a great bloody ad. Well done.
and not much else…
this is epic, love it.
and I’m a different ‘wow’ from the first, but hey great minds agree this ad rocks
Actually really do love it.
To the people saying “pretty but not effective” – I’d love to hear you elaborate on why you think it won’t be effective.
Simple – tick
Attention grabbing – tick
Unmistakably schweppes – tick
Product as hero – tick
If this doesn’t work then brand advertising as a concept is in trouble.
Nicely shot. nice post. dull idea.
Why do I give a shit about bubbles?
but i like this ‘Yes and no’, why do we give a shit about anything I suppose.
It intrigues me and pulls me in, it makes me watch it, it’s beautiful and I don’t want to look away. It makes me care about it. It is also unmistakably schweppes. I’m currently trying to write to a 30k content brief so feel my pain, I’m jealous, that’s why it shits me when people don’t champion good work like this, I bet it works and surely we need more of this?
This had me slightly transfixed as I watched it, the craft is fantastic (hats off to Alt, the visual effects are top notch) and, for me, it does a great job of positioning Schweppes back in a position that they haven’t been in a while. The print work is also really rather beautiful.
Feels like when they remade Coke ‘Burn’ with more dumb effects and a giant dumbass tornado – except this time they wanted to remake the ‘Burst’ tvc but make it more generic. Dubai will love this.
At least it’s a brand ad filmed within this industry, which hopefully helps the industry make more of them because the industry doesn’t so much anymore and therefore most of the time one would have to contend that the industry is pretty much stuffed in terms of high end film prod work anyway. So here’s to it not being completely stuffed.
I wonder if people with nothing but cynical criticism, ever stand back and realise how bitter they have become towards an industry that’s supposed to be creative and fun. Maybe it’s time for them to move somewhere they’ll hate less because if you have nothing to be passionate about anymore or nothing good to say about anything, it’s time to quit. But I guess you’ll take your bitterness with you wherever you go, so good luck with that. To ALT and the rest of the team, well done, your passion still shows.
Nice one Nappa.
Is it the greatest idea ever conceived or the best advert ever created? Probably not.
It is, however, fantastic to see someone spend some money on production to create something worth spending a moment looking at.
Well done to the client, the agency and the production company.
The fact that you are asking the question “why do I give a shit about bubbles” speaks volumes about your rational philosophy on advertising and on that alone has disproved your own point. This ain’t retail.
Hint: the answer is that you shoudn’t and don’t need to.
Great work!
Leave the art to artists. We’re here to sell, one way or another, and this just doesn’t cut it.
Is it funny? No. Is it intriguing? No. Does it hold my attention for more than 5 seconds on Facebook/YouTube? Hell no.
You can praise the craft all you want, but it’s nowhere close to something you’ve never seen before. Tell me with a straight face that the VFX for this spot comes close to your mediocre blockbuster and I’ll eat your shoe.
Completely agree. Wallpaper at best.
“Let’s make it aspirational” I hear the client say. Cue opulent interiors, lifeless models dancing, modern architecture, flash cuts (puke). This has nothing on the work they did years ago. That was beautiful emotive work. This? Okay, so the pictures are lovely (great, you polished a turd).
Anyone who thinks this is great work either works for the production company, ALT or the client. At least the creatives responsible had the good sense to leave their names off the credits.
. . . if it’s ‘letting it out’ shouldn’t the bottle be opened at the start of the commercial not the end? Otherwise where have the bubbles come from?
Couldn’t agree less with the above couple of comments, I’m not sure of the politics as usual in these threads but I like this, it draws me in, looks beautiful and I like the abstract nature of it. Welcome back Schweppes. Nice print extension too.
you are Prod Co?…Post Co?…(followed by a denial)
You are bitter junior?… Spiteful competitor?…. Frustrated hack whose own ideas don’t get made because they’re not actually as good as you think they are?
Chill out dude. This one’s a good one. Not world changing, sure. But good.