Schwarzkopf launches new Colour Consultant messenger chatbot via Orchard
Needing a home hair colour refresh but don’t know where to start? In partnership with Schwarzkopf, Orchard has created the Colour Consultant chatbot; a Facebook Messenger-based chatbot to assist customers with colouring hair at home.
Powered by a robust recommendation logic, the conversational-style chatbot asks a series of questions to provide the experience of a custom colour consultation. First gathering information about your current hair colour and desired hair colour, a recommendation is narrowed down from over 100 different colour options.
In some cases, the answer isn’t a simple one-step solution, so if the recommendation involves multiple steps or requires a more detailed explanation, the chatbot puts customers in touch with the Henkel Consumer Advice Line – a dedicated team of hair experts, available to continue the consultation over the phone and ensure you get the help you need.
Says Jacqui Pogue, senior business director at Orchard: “The global chatbot market is expected to reach $1.25billion by 2025, and we are seeing this exponential growth reflected in both the attitudes of customers and the appetites of our clients for new tech. Orchard has several chatbots in development, each with unique utility and applications within its category, to address a customer need quickly and effectively.”
Says Andrea Proudy of Schwarzkopf: “We want to empower our customers to have the confidence to colour their hair at home, even during a pandemic. Consumers and businesses alike are embracing AI technology, but it’s no surprise the younger generations are leading the growth in chatbot interactions, having grown up with sophisticated technology and strongly valuing the instant gratification of chat over a phone call.”
Agency: Orchard
Senior UX/CX Strategist: Vadim Vichniakov
Technical Director: Gerard Beckerleg
Senior Business Director: Jacqui Pogue
Project Manager: Armin Alagic
Schwarzkopf Brand Manager: Andrea Proudy
2 Comments
A chatbot
I had blond hair which was dyed as Pearl blond, was due for another change of color, did the Metallic denim but didn’t turn out as dark as I wanted, should I do it again was hoping that maybe I could do it again in two days, should I have left it in longer? left it in for 25mins. My natural color was grey before I went to blonde. Look forward to your advice urgent as I have a special event coming up.