Scenic Tours highlights its Scenic Europe River Cruise in new global campaign via Bloke, Sydney
Scenic Tours has launched a new campaign showcasing its Scenic Europe River Cruises titled ‘Wonders Never Cease’ via Sydney creative agency BLOKE.
Says Mike O’Rourke, creative partner, BLOKE: “Scenic have undergone a global rebranding exercise to better reflect their luxury positioning, and this 90sec wonder-filled TVC is just the beginning.”
Renowned Australian director, Justin McMillan brought real feeling of scale and grandeur to the film, delivering a truly wonderful travel experience that clearly positions Scenic as the luxury leader in the highly competitive Europe River Cruise market.
Says Michelle Black, general manager – sales & marketing, Scenic: “We invite all our guests to ‘never lose their sense of wonder’. The BLOKE team have done a great job of bringing this to life for us.”
Alexandra Hay and Rabbit Content handled the production, which involved Getaway presenter Catriona Rowntree on board to film walkthrough video, a still-life photography crew, a lifestyle photography crew, a 3D walkthrough crew, as well as an online content crew – all working alongside the TV film crew.
Says O’Rourke: “We’re thrilled with the result. Considering how many production teams were on board we made the right choice in Rabbit and their Hungarian friends, Film Reaktor.”
BLOKE’s portfolio spans across a diverse range of clients including the Australian National Maritime Museum, Mt Hotham Ski Resort, Gerni and McGuigan Wines.
4 Comments
Now that is bad…..no idea , no craft and i’m sure it’ll have no effect.
Bit like your comment John.
I only got 30 seconds in – it nearly bored me to death
The fact that they’ve failed miserably to optimise their key words as SEOs is professionally inexcusable. Like trying to find a needle in a haystack. An embarrassing oversight to say the least. It’s a pity because I for one love the creative.