SBS promotes its new ten-part series ‘Fargo’ with a new cold blooded outdoor campaign via Joy
To advertise the launch of Fargo, a new SBS 10 part series based on the Academy Award winning film from the Coen Brothers about a bungled cold-blooded murder, JOY created a campaign with a difference.
Blood containing the DNA of a North Dakota resident was taken and placed into molds to form the title of the show. The molds were then frozen to the same sub zero temperatures experienced in the American mid west city (-38F).
The North Dakota harsh winter environment was recreated by freezing the inside of a JC Decaux panel. The frozen blood letters were then emptied from the molds and placed in the middle of the panel.
Much larger one-metre high blood letters were also created and set up at out the front of Sydney’s Customs House steps on Tuesday 22nd April to greet morning commuters on their way to work.
Fargo premieres with the first two episodes at 8.30pm, Thursday 1 May on SBS ONE.
SBS
Nol Davis, CD
Katherine Raskob, Group Marketing Manager
Rochelle Livingstone, Marketing Manager
JOY.
Christy Peacock, ECD
Dean Hamilton, CD
Allie Townsend, Writer
Vanessa Robinson, Art Director
Corinne Porter, Agency Producer
Tim Stuart, Account Director
Production
The Pool Collective:
Danny Eastwood, Photographer
Cameron Gray, Executive Producer
Melissa Scurry, Producer
David Bowring, Props
The Pool Collective, Behind the Scenes
Ice Sculpture
Mammoth Ice
Blood Donor
Kellen Timboe
17 Comments
What don’t they just freeze the letters SCAM, instead ?
…to convey the themes of Fargo, we took real blood from a real resident of North Dakota, froze it at precisely the same temperature as the city, and used it to recreate the feature’s title. We then had someone stand next to every single execution to explain our ‘idea’ and the pun our entire campaign relied upon.
I work in advertising and because it wasnt my idea i thought i’d leave a snarky anonymous comment on an industry website.
I like this idea.
Nice work Dean and all.
Just Fargo off
bit of a pretentious wank huh!??!
good if it melted and dripped blood.
…or is that what it did?
otherwise this is as good as that time of the month.
I can’t see Sydney council signing off chunks of blood melting on the sidewalk…so your ambient is bogus anyhow.
It is good to see some actual effort has gone into this. A lesser agency could have gone for a quick’n’easy execution of a similar idea.
This takes itself way too seriously but I appreciate the effort gone in.
clotted…. your thinking has clotted.
You’d have a drip tray wouldn’t you?
Anyway, as fargo has said: “takes itself way too seriously” ….yes it does……”but I appreciate the effort gone in”….so do i.
But, seeing it last night on the way home, as a consumer, did my nuts tingle and freeze me to the spot when I saw it? Hardly……though i will watch it as i saw the movie.
would I watch it if I didn’t know what the movie was about if I saw the poster……probably not.
my point about this being pretentious wank……it still is. And it would’ve been better if there was some sort of way where it would continually drip…..into a drip tray in the poster housing, you clotted twat.
Surely a better promotional idea would be to feed a human body into a woodchipper in Martin Place, like that scene in the movie, with a plume of blood spraying 50 metres across the (snow-covered) ground.
To the passer, by it’s big red letters that say FARGO. Hardly interesting. Hardly creative thinking.
Psycho……..now you’re talking. Gold…..or red, to be precise.
Nice one Allie and Vanessa.
You scared me at Award btw.
‘your thinking has clotted’…ooooh good joke! You should work in advertising.
Pretty sure I mentioned the ambient, not the poster. As in look at the photo they’ve posted with the red stuff melting down the sidewalk at Customs House.
No drip tray in sight, big guy.
those ambient pics weren’t there on the first post, clotty.
“I can’t see Sydney council signing off chunks of blood melting on the sidewalk”…..and obviously you didn’t know until you saw these pics like I have now too.
clott, you are a twat.
They were there the whole time, bloody hell.
Bloody hell! Maybe I need to look closer next time.