SBS Documentary campaign launched with series of TV spots via Us Sydney and Method Studios
Us Sydney & Method Studios have partnered together to create a new series of TV spots for SBS Documentary featuring the tagline, ‘there’s always more to uncover’.
Says Katherine Raskob, SBS acting marketing director: “Given the breadth of documentaries on SBS – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Says Richard Swan, creative director Method Studios: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we’re thrilled that both Us and SBS are as 
pleased with the final campaign as we are.”
US Sydney
Executive Creative Director – Christy Peacock
Head of Art – Tim Chenery
Creative – Carlos Savage
Creative – David Roberts
TV Producer – Trelise Caughey
Account Director – Alex Tracy
Senior Account Manager – Tim Stuart
Client – SBS
Acting Marketing Director – Katherine Raskob
Method Studios
Director/Creative Director – Richard Swan
Executive Producer – Celia Nicholas
VFX Producer – Dawn Walker
Senior Designer – Liz Ellis
Senior Editor – Mark Bennett
Senior Colourist – Andrew Clarkson
Lead Compositor – Alex Ortoll
Lead Senior 3D artist – Chris Breeze
We Love Jam
Music Composer – Hylton Mowday
Sound Design/Engineer – Andrew Stevenson
3 Comments
Beautiful work, well done.
Love it
Well polished, interesting spots. Wish I’d done them.