Sarah Raine departs CHE Proximity for general manager role at indie creative agency Bullfrog

Sarah Raine is joining independent creative agency Bullfrog as general manager. Raine brings with her more than a decade’s worth of experience, most recently holding the position of client partner at CHE Proximity.

In her new role as general manager, Raine (left) will work closely alongside the Bullfrog team – led by CEO Dalton Graham (right) – across several key new business wins.

Says Raine: “I’m looking forward to joining the team as it undertakes such rapid growth. As general manager, I’ll play a pivotal role in applying my leadership experience across a diverse base of clients. It’s an exciting time to be at Bullfrog as the agency continues to expand and innovate.”

Says Graham: “We’re so pleased to have Sarah on board. She brings with her a wealth of knowledge and invaluable experience that will help us further develop the quality of work produced by Bullfrog. We’re extremely excited to welcome her into the fold.”

Raine’s appointment as general manager is the latest in a series at Bullfrog, who’ve made 30 hires in the past few months.

Other notable appointments include Katy Peterson as group account director, Sean Irving as editorial lead, Katarina Matic as senior creative and Jacinta Stante as traffic manager. As well as a raft of additional hires across creative, strategy, accounts and digital.

Says Graham: “Our recent growth is a testament to the vision we share at Bullfrog. Our team are united in their passion for creating the best work possible – and we’re getting the right people in the room to do that. Together, we’ll continue to create unfair attention for our clients.”