Sapporo encourages Aussies to ‘Win This Fish’ in new promotion and campaign via Sunday Gravy
One of Japan’s most iconic delicacies has paired itself with another – premium grade tuna – in a promotion developed by Sunday Gravy, that’s as legendary as the beer that inspired it.
Beginning today, Australians are able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.
Says Amy Kearney, brand manager for Sapporo: “We know Australians love a trip to Japan, especially when it’s a prize to be won. But in a cluttered promotion space, we needed ours to really cut through.With this distinctive campaign, we’re marking the beginning of a new chapter for the brand. We’re thrilled that we can finally introduce Win This Fish to Australia and New Zealand – and can’t wait to share what’s next.”
Working closely with Collider and production partners, Sunday Gravy developed the promotion alongside Sapporo’s new upcoming brand campaign – all shot on location in Japan.
Says Sam Whatley, senior creative, Sunday Gravy: “From the traditional Kabuki soundtrack, to the authentic glimpses of a bustling fish market, to the prize itself – we’ve done everything we can to make the promotion as true to the Sapporo brand as possible.”
Win This Fish will be brought to life through short form edits of the Film, OOH, and POS. The competition is live until October 13.
Creative Agency: Sunday Gravy
Client: Coopers Brewery – Sapporo
Media Agency: kwpx
Production: Collider
Director: Dylan Duclos
Managing Director: Rachael Ford-Davies
Producer: Autumn Loveday
DOP: Chris Miles
Editor: Adam Wills
Colourist/Online: Matt Fezz
Facilitation Company: Mr Positive
Music Composition: Electric Sheep
Retouching: Electric Art
BTL: Immediate
32 Comments
Get em Dyl
Everything these guys do is sick
No other words needed
Like this a lot
Damn so good
Well casted – that fish man is perfect for the role.
This is actually so good
Just popping down to Dan Murphy’s….
I have no idea wtf I just watched. More please.
Whose managing the promo gateway?
I don’t think I would want to associate my brand with a fishmonger. There’s much better authentic Japanese experiences they could have brought to life
I thought Coopers was with Special?
It was with Cummins and various other places… it moves about… regardless of where Coopers is.
Awesome.
Not easy making good work these days. This is ten out of ten for a promo. Hats off to the client for making this!
Cool! Different!
Cool idea, but the the film is unreal. Beautifully shot—edited. Choice as.
It’s clearly about associating the brand with quality, which is what the whole tuna auction thing in Japan represents. Japanophiles will get it and that is evidently who they’re targeting.
Anyway, good on the team behind this. It’s fun and looks way better than it might have.
Love this. Well done Dylan, Chris and Adam!!
Imagine watching this and thinking “I wouldn’t want my brand associated with fish mongers”. As in, I wouldn’t want my beer brand, associated with food. Japanese food. Fuck me.
Second that Zac
Nice work Sam & team
haven’t seen Dylan’s work before. What a fucking weapon
Arty nonsense
Yeww Sammy boi
Yeah boiiiii
Brilliantly weird framing. I am genuinely going to go and buy some as I would freaking love to win this. Been a while since I saw a promo that I knew was going to actually get me to buy some product that I otherwise wouldn’t have done.
The agency has been real busy commenting on their own work.
Like it.
Hype train…Stopping all stations
Maxxy, you sk knt
Love this beer as well as the sapporo black.