Samsung Galaxy S25 series lands in Australia with immersive launch experiences

Samsung Electronics Australia has today announced the launch of the new Galaxy S25 series in Australia, ringing in the next era of mobile AI. Together with One UI 7, Gemini is officially available at launch in 46 languages, making it easier than ever to perform seamless interactions across Samsung and Google apps.

To celebrate and mark the official launch of the anticipated Galaxy S25 series this month, Samsung Electronics Australia will be hosting a series of exciting experiences for customers across the country.

“With this launch, we’re really excited to give Australians the opportunity to get hands on with the new Galaxy S25 series and experience the latest Galaxy AI features, super-fast processor and performance, and exceptional camera capabilities for themselves. We hope that whether they go in-store, visit the House of Galaxy Studios, or catch a lift to work on the Galaxy Go fleet, Australians will see how we’ve created a true AI companion that aims to elevate and make their lives a little bit better.” said Eric Chou, Director of Mobile eXperience Business at Samsung Electronics Australia

Today, Friday 14 February, four flagship stores across Australia, Sydney, Perth, Brisbane (Chermside), and Melbourne (Chadstone) will host exclusive in-store events featuring live product demos, instant photo experience, giveaways, and Valentine’s Day treats. There will also be exclusive launch day offers and merchandise available.

From 13 February to 23 March, seven major shopping centres across the country will host ‘House of Galaxy Studios’, an immersive activation where Australians can get hands on with Galaxy S25’s latest features, receive product demos, and a competition to win a Galaxy AI Bundle.

(Above: House of Galaxy Studio, rendered image, not actual photo)

Next week, Samsung will take over local waterways in Sydney Harbour (19-21 February) and Brisbane River (19-20 February) with a fleet of branded vessels cruising the iconic waterways with Galaxy Go. Commuters can swap their traditional morning journey for an elevated ride to work on a superyacht, enjoying a faster, more comfortable, and efficient start to their workday.

Manly Wharf will serve as a standout hub, with a partnership with Val Morgan Outdoor to take over the renowned ferry landing, transforming the everyday into an extraordinary experience with Galaxy Go.

In collaboration with media agency partner CHEP and leading partners JCDecaux, QMS, Cartology, Torch, and Westfield, Samsung is launching a powerful, multi-format marketing campaign aimed at dominating the Sydney’s skyline and shopping precincts. Starting with a standout tram wrap running down George Street, the campaign will expand to include a week-long takeover at The Galleries and QVB, ensuring maximum exposure across these key locations. As shoppers make their way through the city, they’ll also encounter premium digital panels in Pitt Street Mall and small and large format coverage at major transport hubs and Westfield shopping centres.

Launching February 14 in market, Galaxy S25 series will be widely available in Australia through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint.

More unique color options are also available exclusively at Samsung.com,13 including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.