Safetrac launches new brand platform and visual identity via The Fuel Agency

The compliance category has traditionally been seen as a boring, box-ticking exercise and operational cost; a drain on time and resources. The Fuel Agency’s new brand platform and visual identity for Safetrac, Australia’s leading online compliance training provider, is more than just a rebrand.

The agency fuelled it further by completely repositioning the category, from a regulatory defensive operational expense to a valuable investment in cultural transformation, through which businesses can differentiate themselves, and rise above their competition, with Safetrac.

Says Debora Coram, director and CEO at Safetrac: “For 25 years, Safetrac has been a trusted partner of thousands of Australian and New Zealand businesses. Our new brand identity reflects the strong, confident, and professional business we have become, with a focus on detail and quality that is second to none.”

Fuel transformed Safetrac’s brand, bringing to life the feeling of ‘being on the Safetrac’ and the confidence it provides.

Through a comprehensive brand refresh, including strategy, positioning, identity development, and rollout, Fuel has shown how Safetrac empowers its clients by fostering an enduring compliance culture that drives organisational change.

To learn more about Safetrac’s award-winning compliance solutions, visit Safetrac.com.au; or to learn how Fuel can move your business forward, email hello@thefuelagency.com.au.