Saatchi & Saatchi named ANZ Regional Agency OTY at 2021 London International Awards; Thinkerbell named Regional Independent Agency OTY; BWM isobar Sydney wins Pharma & Medical Grand LIA
The prestigious London International Awards (LIA), continuing its tradition of a total focus on creativity has announced its 2021 winners from across 25 media. Australia ranked #4 country in the world, scoring one Grand LIA plus 75 Statues – 8 Gold, 26 Silver and 39 Bronze.
Saatchi & Saatchi Australia was named Regional Agency Of The Year for Australia and New Zealand, taking home six Gold LIAs, seven Silver and three Bronze statues and three Finalists. These wins, along with points from Saatchi & Saatchi New Zealand, contributed to Saatchi & Saatchi being named Regional Network Of The Year for Australia and New Zealand.
Ogilvy Australia wins contributed to Ogilvy being named Global Network Of The Year.
BWM Isobar, Sydney took out the Pharma & Medical Grand LIA for Garvan Institute of Medical Research – Disease Dilemmas. They were also awarded one Gold and one Bronze:
· Gold – Pharma & Medical – Unbranded Campaign – Education and Services Campaign for Garvan Institute of Medical Research – Disease Dilemmas titled “Kathren and Brian”, “Shervin and Nicole”, “George and Hosam”, “Candice and Andrea”
· Bronze – Integration – Public Service/NGO/Charities for Garvan Institute of Medical Research – Disease Dilemmas titled “Case Study”
BWM wins contributed to Rumble Studios, Sydney being named Regional Music and Sound Company Of The Year for Australia and New Zealand.
LIA’s Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the company credits from within the entry form that are input at time of entry to award those points. LIA does not calculate points for the Entering Company. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Medical Companies that attain the highest scores based on entries that win Statues or attain Finalists status will be honored with Of The Year Awards.
LIA, which was created for creatives, awarded 16 Grand LIAs, 148 Gold, 332 Silver and 467 Bronze winners. There were also 340 finalists who made the shortlist. The high caliber judges from across the planet judged virtually over several weeks; each juror viewed and scored every entry within their medium before meeting together in virtual judging rooms. Each jury along with their president convened virtually for the final round of judging to decide the trophy winners and ensure all work was judged equally through careful deliberations and robust discussions.
Australia scored one Grand LIA plus 75 Statues – 8 Gold, 26 Silver and 39 Bronze; and also attained 21 Finalists.
Australia was ranked #4th most awarded country in the world. In total, 963 LIA statues and 340 finalists were awarded to 53 countries with the United States leading with 217 awards, followed by the United Kingdom with 93, Germany with 92 and Australia with 75 statue winners.
Says Barbara Levy, president of LIA: “Australia has once again shown that talent abounds there in spades. It was amazing to see the scale of work by some of the Gold Winners that made such an impact on society. But the cherry on top has to be winning the Grand LIA in a highly regulated industry like Pharma & Medical.”
Thinkerbell was named Regional Independent Agency Of The Year for Australia and New Zealand, winning six Bronze LIAs and two Finalists.
The Regional Production Company of the Year for Australia / New Zealand was awarded to Revolver.
Regional Post-Production Company Of The Year for Australia and New Zealand was awarded to The Editors, Melbourne.
Additional Winners and Finalists from Australia include (in alphabetical order):
AIRBAG
· Silver – Online Film – Travel for Tourism New Zealand titled “Play NZ”
· Silver – TV/Cinema – Foods for Meat and Livestock Association titled “Make Lamb Not Walls”
· Bronze – Digital – Entertainment for Tourism New Zealand titled “Play NZ”
· Bronze – Health & Wellness – Craft – Production Design for Parkinson’s NSW titled “No Escape Room”
· Bronze – Social Media & Influencers – Creative Direction for Tourism New Zealand titled “Play NZ”
· Bronze – Social Media & Influencers – Live Stream for Tourism New Zealand titled “Play NZ”
· Bronze – TV/Cinema – Humor for Meat and Livestock Association titled “Make Lamb Not Walls”
· Finalist – Production & Post-Production – Remote Production for Meat and Livestock Association titled “Make Lamb Not Walls”
· Finalist – Social Media & Influencers – Visual Effects for Tourism New Zealand titled “Play NZ”
Alt.VFX, Brisbane
· Silver – Production & Post-Production – Visual Effects for Adobe Premiere Pro titled “Fantastic Voyage”
· Bronze – Production & Post-Production – Visual Effects for Darrell Lea titled “Palm Oil Free”
· Bronze – Production & Post-Production – Visual Effects for Toyota titled “Heroes”
ARC Edit, Sydney
· Bronze – Production & Post-Production – Editing for NZTA titled “Totally Compos Mentis”
Deloitte Digital Australia
· Silver – Creative Use of Data – Data-Led Creativity for Belong titled “Carbon Thumbprint”
· Silver – Creative Use of Data – Data Visualization for Belong titled “Carbon Thumbprint”
· Bronze – Creative Use of Data – Data Integration for Belong titled “Carbon Thumbprint”
· Bronze – Integration – Creative Use of Data for Belong titled “Carbon Thumbprint”
Eardrum, Sydney
· Bronze – Radio & Audio – Zeitgeist for Eardrum titled “EarFest”
· Bronze – Radio & Audio – Direction for NRMA Home Insurance titled “Flood”
Fin Design + Effects, Sydney
· Bronze – Production & Post-Production – Visual Effects for Hyundai titled “Hyundai, Tomorrow’s Car”
FINCH
· Bronze – Production & Post-Production – Cinematography for NRMA titled “Sleeper”
· Finalist – Health & Wellness – Craft – Animation for Save our Sons titled “Heartbeat”
Just Global, Sydney
· Silver – Podcast – Branded Podcast for Proofpoint titled “Hackable Me”
M&C Saatchi, Sydney
· Silver – Radio & Audio – Foods for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Silver – Radio & Audio – Humor for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Silver – Radio & Audio – Original Music for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Bronze – Radio & Audio – Script Writing for Steggles Turkey titled “Ugly, but good for you: German Jog Techno”
· Bronze – Radio & Audio – Campaign for Steggles Turkey – Ugly, but good for you titled “Pop Power Pump”, “German Jog Techno”, “Hip Hop Spin Class”, “Rock Workout”
Ogilvy Australia
· Silver – Creative Use of Data – Data-Led Targeting for AAMI titled “Warning Spots”
· Silver – Creative Use of Data – Real-Time Data for AAMI titled “Warning Spots”
· Silver – Radio & Audio – Corporate Image/Social Awareness for AAMI titled “Warning Spots”
· Silver – Radio & Audio – Creative Use of Data for AAMI titled “Warning Spots”
· Bronze – Digital – Creativity in Commerce for KFC Australia titled “Secret Menu”
· Bronze – Digital – Retail for KFC Australia titled “Secret Menu”
· Bronze – Integration – Use of Social Media for KFC Australia titled “Michelin Impossible”
· Bronze – Non-Traditional – Guerrilla Marketing for KFC Australia titled “Michelin Impossible”
· Bronze – Non-Traditional – Creativity in Commerce for KFC Australia titled “Secret Menu”
· Bronze – Non-Traditional – Beverages – Alcoholic for Merivale titled “Super Schooner”
· Finalist – Evolution – Media Innovation for AAMI titled “Warning Spots”
· Finalist – Design – Product Design for Merivale titled “Super Schooner”
· Finalist – Digital – Use of Social Media for KFC Australia titled “Secret Menu”
Revolver, Sydney
· Gold – Production & Post-Production – Production Design for Brawl Stars titled “Starr Park”
· Silver – Production & Post-Production – Direction for Brawl Stars titled “Starr Park”
· Silver – Production & Post-Production – Direction for Plenty titled “X-Mess”
· Silver – Production & Post-Production – Performance/Casting for Plenty titled “X-Mess”
· Bronze – Production & Post-Production – Direction for Amazon titled “Before Alexa”
Saatchi & Saatchi Australia
· Gold – Ambient & Activation – Public Service/NGO/Charities for The Royal Australian Mint titled “Donation Dollar”
· Gold – Evolution – Brand Action for The Royal Australian Mint titled “Donation Dollar”
· Gold – Non-Traditional – Corporate Image/Social Awareness for The Royal Australian Mint titled “Donation Dollar”
· Gold – Non-Traditional – Public Service/NGO/Charities for The Royal Australian Mint titled “Donation Dollar”
· Gold – Transformative Business Impact – Product Design for The Royal Australian Mint titled “Donation Dollar”
· Gold – Transformative Business Impact – Government and Community Design for The Royal Australian Mint titled “Donation Dollar”
· Silver – Ambient & Activation – Direct Marketing – Consumer for The Royal Australian Mint titled “Donation Dollar”
· Silver – Design – Direct Marketing – Consumer for The Royal Australian Mint titled “Donation Dollar”
· Silver – Integration – Corporate Image/Social Awareness for The Royal Australian Mint titled “Donation Dollar”
· Silver – Integration – Direct Marketing for The Royal Australian Mint titled “Donation Dollar”
· Silver – Integration – Public Service/NGO/Charities for The Royal Australian Mint titled “Donation Dollar”
· Silver – Non-Traditional – Direct Marketing for The Royal Australian Mint titled “Donation Dollar”
· Silver – Non-Traditional – Guerrilla Marketing for The Royal Australian Mint titled “Donation Dollar”
· Bronze – Evolution – Media Innovation for The Royal Australian Mint titled “Donation Dollar”
· Bronze – Transformative Business Impact – Purpose for The Royal Australian Mint titled “Donation Dollar”
· Bronze – Transformative Business Impact – Sustainable Government and Community for The Royal Australian Mint titled “Donation Dollar”
· Bronze – TV/Cinema – Automotive for Toyota titled “Breaking Point”
· Finalist – Design – Innovative Use of Design for The Royal Australian Mint titled “Donation Dollar”
· Finalist – Design – Product Design for The Royal Australian Mint titled “Donation Dollar”
· Finalist – Evolution – Product Innovation for The Royal Australian Mint titled “Donation Dollar”
· Bronze – TV/Cinema – Automotive for Toyota titled “Breaking Point”
· Finalist – Online Film – Automotive for Toyota titled “Breaking Point”
Sonar Music, Sydney
· Bronze – Radio & Audio – Campaign for NRMA Home Insurance titled “Earthquake”, “Fire”, “Flood”
· Finalist – Music & Sound – Music Adaptation – Song for Hyundai titled “Santa Fe”
Special Group Australia
· Bronze – Branded Entertainment – Best Use of Real Time Advertising for Uber Eats titled “Uber Eats No Repeats”
Squeak E. Clean Studios, Sydney
· Silver – Music & Sound – Sound Design for Aware Super titled “Aware Super Brand TVC”
TBWA\Sydney
· Silver – Digital – Travel for Tourism New Zealand titled “Play NZ”
· Silver – Online Film – Travel for Tourism New Zealand titled “Play NZ”
· Finalist – Branded Entertainment – Experiential/Live Events for Tourism New Zealand titled “Play NZ”
The Editors, Sydney
· Bronze – Production & Post-Production – Editing for NZTA titled “Doors”
The Glue Society, Sydney
· Bronze – Design – Experiential Design for Emerson’s titled “Tiny Pub”
Thinkerbell Australia
· Bronze – Digital – Branded Content for NRMA Insurance titled “Climate Warriors”
· Bronze – Digital – Gaming for NRMA Insurance titled “Climate Warriors”
· Bronze – Evolution – Brand Action for B Honey titled “The Purple Hive Project”
· Bronze – Evolution – Creative Technology for B Honey titled “The Purple Hive Project”
· Bronze – Health & Wellness – Animal Health for B Honey titled “The Purple Hive Project”
· Bronze – Health & Wellness – Innovation for B Honey titled “The Purple Hive Project”
· Finalist – Creative Use of Data – Data-Led Creativity for B Honey titled “The Purple Hive Project”
· Finalist – Online Film – Corporate Image/Social Awareness for NRMA Insurance x Lifeline titled “Invisible Fires”
VMLY&R Melbourne
· Silver – Radio & Audio – Campaign for Royal Australian Navy titled “”Float Like A Dodo”, “500 Feet”, “Rain Jacket””
· Bronze – Branded Entertainment – Experiential/Live Events for Monash University titled “A Future Without Change”
· Finalist – Ambient & Activation – Education for Monash University titled “A Future Without Change”
The following Companies have attained Finalist status:
Akcelo, Sydney
· Finalist – Radio & Audio – Innovative Use of Radio & Audio for The LEGO Group titled “Playwaves”
BRING, Sydney
· Finalist – Music Video – Production Design for BENEE titled “KOOL”
Eight, Sydney
· Finalist – Production & Post-Production – New Director for Bumble titled “Girls Will Be Girls”
NOVA Entertainment’s CREATE, Perth
· Finalist – Radio & Audio – Conceived & Produced by Station for Accident Claims Lawyers titled “Bingle Jingle”
Rumble Studios, Sydney
· Finalist – Music & Sound – Sound Design for NRMA titled “Sloways”
The Royals, Melbourne
· Finalist – Radio & Audio – Public Service/NGO/Charities for Beyond Blue Online Services titled “Always Available”
New Zealand’s three Statue wins go to Assembly and Saatchi & Saatchi:
Assembly, Auckland
· Silver – Music Video – Animation for George Harrison titled “Isn’t It a Pity”
Saatchi & Saatchi New Zealand, Auckland
· Silver – Online Film – Public Service/NGO/Charities Campaign for Global Women titled A Career-Limiting Film – “Cookie”, “Tie”, “Window”
· Silver – TV/Cinema – Public Service/NGO/Charities Campaign for Global Women titled A Career-Limiting Film – “Cookie”, “Tie”, “Window”
Share your wins! This year LIA has created digital statues personalized for your awards! To download your digital assets go to: https://liaawardswinners.com/.
#LIAawards #CreatedforCreatives #LIAjudging #creativity #awards
This year, 16 GRAND LIAs were awarded:
Publicis Italy, Milan was awarded the Ambient & Activation Grand LIA for Heineken titled “Shutter Ads”
Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ”
R/GA California, San Francisco was awarded the Creative Use of Data Grand LIA for Reddit titled “Up The Vote”
Jones Knowles Ritchie, New York was awarded the Design Grand LIA for Burger King titled “Your Way, Way Better”
750mph, London was awarded the Health & Wellness – Craft Grand LIA for Libresse titled “#wombstories”
DAVID, Madrid was awarded the Integration Grand LIA for Burger King titled “Stevenage Challenge”
CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”
DAVID, Madrid was awarded the Non-Traditional Grand LIA for Burger King titled “Stevenage Challenge”
Burger King was awarded the Online Film Grand LIA for Burger King titled “Moldy Whopper”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”
BWM Isobar, Sydney was awarded the Pharma & Medical Grand LIA for Garvan Institute of Medical Research titled “Disease Dilemmas”
Saatchi & Saatchi Wellness, New York was awarded the Pharma & Medical – Craft Grand LIA for Tikkun Olam Makers: TOM titled “The Prescription Paper Pill Bottle”
Burger King was awarded the Print Grand LIA for Burger King titled “Moldy Whopper”
Riff Raff Films, London was awarded the Production & Post-Production Grand LIA for Burberry titled “Festive”
draftLine Colombia, Bogotá was awarded the Transformative Business Impact Grand LIA for Tienda Cerca titled “Tienda Cerca”
BETC Paris, Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”
The following companies were honored with the 2021 Global Of The Year Awards:
Global Client Of The Year: Burger King
Global Network Of The Year: Ogilvy
Global Agency Of The Year: Publicis Italy, Milan
Global Independent Network Of The Year: Serviceplan
Global Independent Agency Of The Year: Serviceplan, Munich
Global Production Company Of The Year: Landia, Madrid
Global Post-Production Company Of The Year: Framestore, London
Global Music & Sound Company Of The Year: 750mph, London
Global Design Company Of The Year: Jones Knowles Ritchie
Global Radio & Audio Company Of The Year: Studio Funk, Hamburg
Global Health and Pharma Network Of The Year: McCann Health
Global Health Agency Of The Year: McCann Health, New York
Global Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Global Independent Health Agency Of The Year: The Bloc, New York
The following companies were honored with the 2021 Regional Of The Year Awards for Australia & New Zealand:
Regional Network Of The Year: Saatchi & Saatchi
Regional Agency Of The Year: Saatchi & Saatchi Australia
Regional Independent Agency Of The Year: Thinkerbell Australia
Regional Production Company Of The Year: Revolver
Regional Post-Production Company Of The Year: The Editors, Melbourne
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
The following companies were honored with the 2021 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Dentsu Inc., Tokyo
Regional Production Company Of The Year: Knights Media & Films, Mumbai
Regional Design Companies Of The Year: PEN Inc., Tokyo / Creative Power Unit, Tokyo
The following companies were honored with the 2021 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Publicis Italy, Milan
Regional Independent Network Of The Year: Serviceplan
Regional Independent Agency Of The Year: Serviceplan, Munich
Regional Design Company Of The Year: Bold NoA, Stockholm
Regional Production Company Of The Year: Landia, Madrid
Regional Post-Production Company Of The Year: Framestore, London
Regional Music & Sound Company Of The Year: 750mph, London
Regional Radio & Audio Company Of The Year: Studio Funk, Hamburg
Regional Health Agency Of The Year: McCann Health, London
Regional Pharma Agency Of The Year: Havas Lynx, Manchester
The following companies were honored with the 2021 Regional Of The Year Awards for Middle East & Africa:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: FP7 McCann, Dubai
Regional Independent Agency Of The Year: Promise, Johannesburg
Regional Production Company Of The Year: Goldmine Films, Dubai
The following companies were honored with the 2021 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: DAVID, Miami
Regional Independent Network Of The Year: FRED & FARID
Regional Independent Agency Of The Year: No Fixed Address, Toronto
Regional Production Company Of The Year: The Colony, New York
Regional Post-Production Company Of The Year: Company 3, New York
Regional Music & Sound Company Of The Year: Barking Owl, Los Angeles
Regional Health Agency Of The Year: McCann Health, New York
Regional Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Regional Independent Health Agency Of The Year: The Bloc, New York
The following companies were honored with the 2021 Regional Of The Year Awards for South America:
Regional Network Of The Year: Wunderman Thompson
Regional Agency Of The Year: Wunderman Thompson Argentina, Buenos Aires
Regional Production Company Of The Year: LaDoble, Buenos Aires
Regional Post-Production Company Of The Year: LightFarm Studios, Rio de Janeiro
Regional Music & Sound Company Of The Year: CANJA Audio Culture, Curitiba
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
3 Comments
Love the idea of Dollar Donation but has anyone ever actually seen one
@askingforafriend Love the idea too but never seen one and don’t k ow anyone outside the industry who’s heard of it.
Dear @askingfirafriend and @Jay,
It is a lovely idea, the Donation Dollar, and one worthy of winning so many awards.
You seem to miss the point!
It’s as much about winning self congratulatory awards as it is about actually doing good.
The client was simply a willing and probably very happy participant as it shows them in a good light.
You know how it goes…
But did it actually do good? We’ll, you’d have to read the planners section of the submission (after twenty drafts) to see how the true value was ‘quantified’.
Alls well that ends well.