Ryobi Powertools promotes its 36 Volt Garden range in latest campaign via Fenton Stephens
Fenton Stephens and Ryobi Powertools have released a new campaign demonstrating the power and convenience of the 36 Volt Garden range. A launch TVC will be joined by print and digital executions.
In the light hearted television commercial, a pair of neighbours has an unspoken contest pitting Ryobi’s battery power against the hassles of petrol power. The TV was directed by David Rittey through Exit Films.
Says Alex Fenton, creative director of Fenton Stephens: “Side-by-side comparison commercials aren’t necessarily regarded as great opportunities for comedy, but thanks to some deft direction and fantastic performances, we think we’ve created a spot that will have lots of people smiling and chuckling in recognition.”
Says Kon Romios, national marketing manager, Techtronic Industries: “Our 36 Volt Garden Range gives people all the power they need and helps them avoid one of the barriers to getting stuck into the garden. By dramatising the hassles of petrol tools, we offer them the perfect alternative to pull cords, fuel spills, and choking clouds of smoke.”
Client: Techtronic Industries
National Marketing Manager: Kon Romios
Brand Manager: Jane Benko
Creative Agency: Fenton Stephens
Creative Director: Alex Fenton
Creative Team: Alex Fenton & Mat Garbutt
Digital Creative Team: Stephen Lay & Stanley Lim
Director of Planning: Simon Antonis
Group Account Director: Josh Collins
Senior Account Manager: Clinton Mellsop
Agency Producer: Lisa Ramsey
Production Co: Exit Films
Director: David Rittey
Producer: Selin Yaman
DOP: Hugh Miller
Photography: Alex Aslangul
Editor: Philip Horn
Music: Audio Network
Sound: Production Alley
Media: Rapid Media
6 Comments
Thank god you’re not just making shit ads for me. Glad it’s not a personal thing. I was beginning to get a complex. Phew!
Take 1 grubby looking bogan neighbour.
Take 1 polished Bondi Vet neighbour.
Well you know how the formula goes…
What. A. Turd.
@above commenters
It’s an ad, not an artwork.
It’s meant to highlight the benefits of Ryobi’s electric garden tools for the average backyard. It’s certainly not groundbreaking, but as an ad to persuade people that electric tools are better than petrol, it works well (in my opinion).
Get off your high horses.
And no, I don’t work for the agency or the client or anything like that.
The bigger issue is the overall premise.
Not having my battery charged is the same issue as not having any petrol, so unless the batteries have legs and plug themselves in, they share the same problem – no power, no mow.
Anyone that has a cordless drill would understand it.
Do you drive your battery powered car to the battery station to charge your battery?