Rugby World Cup 2011: with all 48 games live the Sky production team will need to be ‘Match Fit’
November 15 2010, 10:03 pm | | 16 Comments
CB Exclusive – In New Zealand, only SKY has all 48 games of RWC 2011, and it’s all live. With this immense amount of action looming, Sky has enlisted Gunnery Sgt R. J. Cleaver to get the production team ‘Match Fit’. This is the first glimpse into the world of pain he has created for the devoted men and women prepared to serve their country on the sidelines. New work from DDB New Zealand, directed by Tim Bullock at Prodigy.
16 Comments
Tim Bullock has to be Australia’s best director now. Can’t think of a bad ad the guy’s done. In the wrong hands this ad could’ve been so so. Tim’s made it so so good.
Not a bad job at all.That said, its a sad day when NZ hands over their best scripts to Australian filmmakers.
he’s good at a cliche. these still don’t make me laugh out loud. hoping there’s something better around the corner.
Trying too hard. Tacky. Not funny.
Don’t even try talking this one up people. It’s a shitter.
There is.
It’s OK. But I honestly couldn’t figure out why they used an American Gunnery Sgt.
It just confused me. If they’d featured a Kiwi one and thrown in some classic Kiwi humour I think it could’ve been a lot better.
I thought Tom was hungry man not prodigy?
old school and irrelevant
There was no need for that to be a minute. Just creative indulgence.
http://www.youtube.com/watch?v=HBdi0q6TXbw
Lovely
Good to see The American Army Drill Routine Ad making it’s 1000th appearance in New Zealand of all places. I always knew they were a bit off the pace so it probably feels fresh over there.
pizza pizza
Hey 12.25 –
Just imagine if Australians agencies said the same stupid thing about kiwi directors…”shame that Aus has to give Middleditch / Murphy etc etc such a good piece of Aus creative”….
what a stupid dumbass statement to make.
Sounds like the comment from a parochial Nz producer who missed out on getting the job would make.
tough crowd.
very domino’s pizza… the whole extreme training montage has been done to death.
and why an american?
don’t kiwi’s have Drill Sgt’s?
FAIL