RSPCA Qld takes a less sterile approach to 2016 Operation Wanted campaign via Engine, Brisbane

Brisbane-based Engine has teamed up with the RSPCA for a second time to deliver Operation Wanted – RSPCA QLD’s annual desexing campaign.

Made possible by over 175 Queensland vets the “desexify your pet” campaign encourages cat and dog owners to take advantage of the promotion, and do their part in reducing the number of unwanted litters in Queensland.

The campaign launches via a multi-faceted media buy including TV, radio, digital and social.

Says Engine creative director Kory McAvoy: “This time round we decided to give pet lovers an insight into how their pets could be perceived by the opposite sex. We were lucky to have a client with a great sense of humour and collaboration partners who really went above and beyond to bring their all to the project.”

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Agency: Engine Group

Developer – Lachlan Nuttall