ROLLiN’ launches ‘Times is Tough’ social coupon book campaign via Bear Meets Eagle On Fire
ROLLiN’ is an insurance brand built for younger drivers looking for a more flexible alternative to the often complicated category of traditional insurance.
During the current cost of living pinch, the more fun and playful aspects of their lives are the first things this audience sacrifices.
To help make up for some of those lost joys, ROLLiN’ launched ‘Times is Tough’ – a weekly coupon book that drops everything from a crate full of classic hip-hop vinyl, cheeseburgers on the regular for a year, to the world’s greatest cereal library.
Running across Facebook and Instagram, the coupons give anyone who follows ROLLiN’ a chance to win back a bit of fun that they might have otherwise cut out of their budget.
BMEOF collaborated with illustrators Yeye Weller, Vanessa Lim and Steve Gavan along with animator Josh Trotter to bring the coupons to life.
Client: ROLLiN’ Insurance
Creative Studio: Bear Meets Eagle On Fire
Social agency: Present Company
Illustrators: Yeye Weller, Vanessa Lim & Steve Gavan Coupon Animator: Josh Trotter
5 Comments
:S
If your whole idea is ‘time’s are tough’, why is the book golden and looks like something you’d see on a CEO’s coffee table over at PwC?
So essentially you’ve created a social media giveaway with off-the-shelf art direction taken from creativemarket.com
Beyond craft!
Do something very similar for Belong?
who is the design aimed at? 3 year olds bring in their scooters?