ROLLiN’ Insurance and JOLT charge ahead with data-driven partnership for EV owners

JOLT, Australia’s sustainable digital out-of-home media and EV charging network, has launched an exclusive integrated partnership with ROLLiN’ Insurance. This collaboration combines ROLLiN’s comprehensive car insurance offering with JOLT’s EV charging services, creating a compelling offer appealing to both current and future EV owners.

With insurance that works for both young drivers and EV owners, ROLLiN’ offers affordable, comprehensive insurance on a month-to-month basis.

Through this unique co-branded campaign, ROLLiN’ harnesses the strength of JOLT’s trusted EV charging brand and its contextual media network to boost brand visibility across JOLT’s broadcast digital out-of-home screens. Simultaneously, ROLLiN’ engages directly with customers through JOLT’s in-app experience, featuring clickable static and video ads designed to drive awareness, consideration, and conversion during charging sessions.

Throughout the summer campaign, new ROLLiN’ EV customers will get a free 6-month JOLT Plus Flex membership, valued at $89.94. This collaboration highlights the value of brand synergy, aligning seamlessly with the shared audience focus of both ROLLiN’ and JOLT.

As a customer-centric brand, JOLT is constantly listening to its charging customers’ needs and preferences. This ongoing connection has enabled JOLT to develop strategic brand partnerships that bring mutual benefits to both customers and brand partners. As the only out-of-home media owner to have access to rich first-party data insights, JOLT identified car insurance as a valuable addition to the JOLT Plus offering, enhancing the EV ownership experience in a way that directly supports what subscribers care about most.

Michael Selden, Head of Sales and Platforms at JOLT, said: “ROLLiN’ recognises the affinity we have with automotive brands, and more importantly the future growth of where their customers will come from. This industry first, integrated partnership really demonstrates the value we can bring by providing a platform to engage with our highly valuable audiences in an extremely strong contextual environment for auto insurance. Delivering part of the campaign programmatically, ROLLiN’ can target their audiences on their terms, building brand awareness, and then one-on-one engagement within the in-app environment to target the qualified EV owners and provide the opportunity to switch to ROLLiN’.”

Brendan Griffiths, Executive Manager at ROLLiN’ said:  “As we continue to see a shift toward electric vehicles, ROLLiN’ is committed to meeting the changing needs of customers and doing things a little differently. It’s why we’ve designed a product that includes cover for electric vehicles as well as their batteries, cables, wall boxes and adapters. Our latest promotion with JOLT adds charging to the mix, and we’re joining customers for the ride and supporting their needs at every turn.”

JOLT recently announced the launch of Spark Intelligence, an industry-first data platform designed to re-power the way out-of-home media is planned, traded and reported on. JOLT also continues to grow its multi-channel advertising offering and network, adding video and rich media ads to its suite of mobile advertising products, and recently launching in Canada.