Roll’d unveils new ‘all roll’d up’ summer campaign for its Soldiers brand via The Sphere Agency

Roll’d has just launched a new summer campaign for its Soldiers (rice paper rolls). Developed by The Sphere Agency, the “all roll’d up” campaign heroes the healthy and fresh ingredients that go into Soldiers as well as other benefits, such as being a perfect and balanced meal on the go.

The campaign is currently running in Victoria, NSW, ACT, Queensland and Western Australia across digital, outdoor and radio.

Says Bao Hoang, founder and CEO, Roll’d: “Importantly, the campaign line of “All Roll’d up” builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll’d Soldiers.”

Says Michael Abdel, founder and executive creative director of The Sphere Agency: “Soldiers are loaded with delicious, fresh veggies and herbs, but you can’t always tell that just by looking at them. With this campaign we wanted to create some real appetite appeal by showing exactly what goes into each roll. Not only does it look delicious, but you can also feel good knowing how healthy it is.”

Says Katherine Ruiz, general manager – marketing, Roll’d: “The great thing about this campaign is it helps educate new customers on exactly what a Soldier is, while at the same time creating incredible appetite appeal and reminding existing customers of why Soldiers are such a great meal or snack option.”

Roll’d currently has 71 stores across Victoria, New South Wales, Queensland, South Australia, Western Australia and the A.C.T.

Sphere is a strategic, creative, media and digital agency that builds engaging content platforms that deliver exceptional ROI.